It has been quite some time since I wrote a blog post and you must be wondering if I am going to get back to writing or not. Short answer is: Yes, I will. Before I get back to my regular writing scheduled I would like to tell you about two major changes that have happened since my last blog post.
- WAA Board
My term as a Director of WAA Board came to an end earlier this year. I decided not to rerun for another team at this time. I would like to thank all of you who voted for me and gave me an opportunity to serve on the Board of Web Analytics from 2009-2011. It was a very exciting time and we achieved a lot of thing during that time. Personally, the biggest achievement for me was the start of local symposiums and local chapters.
As I thought about WAA, before I was on the Board, I felt that there was very little (almost no) value for the members in joining the association. Members felt disconnected from WAA. Something needed to be done to bring WAA and its values down to individual members. Local events such as Symposium felt like a great way to connect individual members around the world with WAA and also provide an opportunity for members to learn from experts as well as other fellow WAA members.
I think it was March 2010, when I discussed the idea of local events with Peter Sanborn, President Board of Directors Web Analytics Association, while sipping coffee at a Microsoft cafeteria. Peter liked the idea and we agreed to bring “Web Analytics Associations” to local levels and the "Seattle Web Analytics Symposium" was born. Next year we took the Symposium to Austin and just like Seattle it was a huge success. Thanks to many volunteers around the world, since then Web Analytics Symposiums have been organized in many cities and has proven to be very successful in driving both sponsorship and memberships. Last I heard was the next WAA Symposium in Seattle will draw close to 400 attendees. Wow!!! That is huge. Unfortunately I will miss it because I will be on vacation at that time but I am sure there will be many more organized in Seattle in coming years and I will be a part of them.
I am proud of my contribution to the Web Analytics community. I wish I could have continued as a WAA Board member but given that my full time job, a 3 yr. old son, blogging, speaking, teaching etc. take a lot of time, I felt that I cannot continue to spend the time required to do justice to WAA Board position so I decided not to rerun for the board this year. I might run for the board again in future but for now I will support WAA and its effort by participating at the local levels.
- iJento
Moving along the curve of Web Analytics Maturity, I have joined iJento,a multichannel analytics company, as the Vice President of Business Consulting. It is a very exciting opportunity. I will write more about iJento in future but if you are curious to know more about iJento then send me a note or visit http://www.ijento.com. I also encourage you to read Barry Parshall’s , SVP of Product Management, interview at IQWorkforce to give you an idea about what iJento is up to. iJento will also be at eMetrics in New York.
