tag:blogger.com,1999:blog-18012046.post1046187658765359265..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: 2007 Web Analytics and Behavioral Targeting Predictions Follow-upAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18012046.post-51773743781794978822007-12-09T11:03:00.000-08:002007-12-09T11:03:00.000-08:00I got to admit that I'm probably not really object...I got to admit that I'm probably not really objective here (as my startup is developing a new way to do analytics and BT on the web) but I think these will be the focus points for 2008:<BR/><BR/>- As keyword prices will keep going up, the process of buying BT ads will become simpler and a more mainstream choice for mid size businesses<BR/><BR/>- Google will get into the BT game (could be that I will miss here by a year and it will happen just in 2009)<BR/><BR/>- Page view model will be declared as dead in late 2008 and a new king will be announced - engagement (no. I don't mean the comscore definition of engagement)<BR/><BR/>- Video based ad networks will use primarily BT technologies<BR/><BR/>- A privacy law will be announced that requires all BT networks to let you pot out of the game<BR/><BR/>Shahar Nechmad<BR/>CEO, NuConomy<BR/>www.nechmads.comAnonymousnoreply@blogger.com