tag:blogger.com,1999:blog-18012046.post116518251199415133..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Measuring Real Conversion RateAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18012046.post-1165542130113819852006-12-07T17:42:00.000-08:002006-12-07T17:42:00.000-08:00Hello,I think your reasoning is sound. My staff ki...Hello,<BR/>I think your reasoning is sound. My staff kids me often because I never throw any data away (fitting your 1 and 2, and adding your discounted #3). You wrote "there is always an opportunity to convert visitors to customers." I would probably restate that as "every visitor gets branded" and that takes your discounted #3 into account. That point of view probably comes from my clients wanting to know how many touches it takes to convert a visitor and how many ways a visitor needs to be touched before they convert, and that the conversion may happen offline as well as on. That, of course, plays into your anecdote concerning your dad.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-1165404158687501612006-12-06T03:22:00.000-08:002006-12-06T03:22:00.000-08:00Hi AnilInteresting points. Although there are visi...Hi Anil<BR/>Interesting points. Although there are visitors who probably will resist all persuasion, their resolve hardening the more you attempt to do so, to discount everyone who 'bounces' might well be a little hasty. As a metrical algorithm, if you like, Avinash's reduced slice of 'opportunity pie' might just end up justifying an underperforming website. I guess the point is to use web analytics to find ways to better engage customers, not to rationalise non-engagement as inevitable 'bouncing'. A bit of a plug, this, but a Customer Engagement survey conducted by E-consultancy and the company I work for, cScape, touches upon these issues, particularly the manner in which web analytics are used by business. If you fancy a look, you can find it here: http://www.e-consultancy.com/publications/customer-engagement-report/<BR/><BR/>Thanks,<BR/>TimAnonymousnoreply@blogger.com