tag:blogger.com,1999:blog-18012046.post1525750681892010584..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: One Awesome Web Analytics Tip: Think Beyond Web AnalyticsAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18012046.post-12614399258663787612012-01-13T16:32:57.611-08:002012-01-13T16:32:57.611-08:00Nice post Anil. I would add a #6: Demographic dat...Nice post Anil. I would add a #6: Demographic data<br /><br />Majority of analytics solutions do no provide demographic data such as age, gender, and online interests. Not having access to this important data makes it that much more difficult to understand who you should be targeting your web page content and your online advertising to. <br /><br />However, if I have an understanding that a majority of customers that visit my site are males between the ages of 18-34 who tend to search for high tech terms like "ipad", I'm more inclined to tailor my web site content and online ads to younger techies.Matt Lillighttp://mattlillig.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-63123569406558224822012-01-05T23:39:58.724-08:002012-01-05T23:39:58.724-08:00Totally agree.
Many look at "what Analytics...Totally agree. <br /><br />Many look at "what Analytics metrics do we have" and define their KPI's based on these. A proper approach should be from a business perspective to look at "what critical business insights do I need to monitor" and first then look at how to transform these into KPIs. <br /><br />Typically Analytics data can supply you with some but also data from other data asources like CRM, Social monitoring and others you have listed will together provide insightful and actionable KPIsKristian Humle Lauritsenhttp://www.marketinglion.co.uknoreply@blogger.com