tag:blogger.com,1999:blog-18012046.post2564699656476083817..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: 5 Best Practices for any CampaignAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-18012046.post-17229522004367700822009-01-19T11:28:00.000-08:002009-01-19T11:28:00.000-08:00Very worthwhile suggestions. Anil. Very helpful to...Very worthwhile suggestions. Anil. Very helpful to sm marketers in measurement.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-69133920023413266052009-01-01T17:39:00.000-08:002009-01-01T17:39:00.000-08:00Wow. It's truly amazing how someone who spends th...Wow. It's truly amazing how someone who spends that much money could be so careless about this stuff. It makes me wonder what is going to happen when all the big guys clue in that SEO is important - how hard will it be then to get rankings?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-25050508351644522062008-12-30T06:16:00.000-08:002008-12-30T06:16:00.000-08:00I wholeheartedly agree with your analysis of the s...I wholeheartedly agree with your analysis of the situation and recommendations for improvement.<BR/><BR/>However I seriously doubt that BK or its agency had anything beyond 'generate noise' as the goal.<BR/><BR/>Look at all the press coverage on the campaign - that's free coverage, baby!! (Place one check in the box for successful campaign!)<BR/><BR/>Since there is no offer, no call to action - beyond visit the site and view other stories - further proof of the campaigns success will be aided/unaided awareness on the next brand tracker. And I bet that instrument is in market right now because there is a major campaign in market!<BR/><BR/>Should there have been more attention to details? Yes - but only if the campaign was part of a longer term goal. But based on what this campaign - and prior BK campaigns - it appears that the 'goal' is to achieve projected Q4 sales numbers rather than [ex] 'propel BK to the leading provider of fast food dining for Americans between the age of 14 and 24'.Anonymousnoreply@blogger.com