tag:blogger.com,1999:blog-18012046.post2716094433236112393..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Behavioral Targeting results in 3 Fold increase in click through rateAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18012046.post-53423416991472349302007-12-07T13:08:00.000-08:002007-12-07T13:08:00.000-08:00"As I wrote in my article yesterday campaign succe..."As I wrote in my article yesterday campaign success can not be judged by CTR alone you need to look beyond CTR."<BR/><BR/>I can tell you that Pepsi does not evaluate success on CTR -- that was the journalist speaking, not Pepsi. Pepsi relies on more sophisticated measures that I cannot name here.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-10279299103059514472007-06-20T06:36:00.000-07:002007-06-20T06:36:00.000-07:00behavioral targeting is a much broader term. MS is...behavioral targeting is a much broader term. MS is spending a lot of time in making it a happening, Google will jump in soon. Adsense in itself can be termed as Behavioral targeting.<BR/><BR/>In case of Pepsi (or any ad) we need to make social nodes active, so you need to advertise where people are ready to listen, early adopter groups.<BR/><BR/>You have a good blog.Anonymousnoreply@blogger.com