tag:blogger.com,1999:blog-18012046.post3803811593596455375..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: A/B and Multivariate Testing LandscapeAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18012046.post-70727683225810602052008-09-29T11:30:00.000-07:002008-09-29T11:30:00.000-07:00Eric brings up a very good point. We did have a di...Eric brings up a very good point. We did have a discussion about this internally. We assumed that eMetrics gets all levels of attendees, novice as well as sophisticated.<BR/>There is a possibility of a sample bias and further studies will be required to confirm that. <BR/>Thanks<BR/>AnilAnil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-28044536186038785462008-08-21T10:37:00.000-07:002008-08-21T10:37:00.000-07:00Hey Anil, can you comment on the potential for sam...Hey Anil, can you comment on the potential for sample bias in this research? When I see numbers like this -- more than 50% of companies doing some type of AB MVT I simply cannot reconcile that against my personal knowledge of the larger community doing web analytics. Is there any chance you may have accidentally sampled a more sophisticated set of practitioners/companies and are thusly seeing an outsized proportion of positive responses?<BR/><BR/>Based on conversations with other industry leaders I estimate the number of companies "actively" (e.g., regular attempts to optimize via testing) using this type of technology at (perhaps substantially) less than 1,000 worldwide. Now, this is just a guess, but it vets well with many other data points (known customer bases for Offermatica/Optimost/etc.) <BR/><BR/>Thoughts?<BR/><BR/>Otherwise this is great and valuable research. Thanks!<BR/><BR/>Eric T. Peterson<BR/>CEO, Web Analytics Demystified<BR/>http://www.webanalyticsdemystified.comErichttps://www.blogger.com/profile/10350328790948103403noreply@blogger.com