tag:blogger.com,1999:blog-18012046.post6595365261834407605..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Google started using its Monopolistic Powers? Do No Evil?Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18012046.post-59488442870764744672008-06-27T07:56:00.000-07:002008-06-27T07:56:00.000-07:00Rajeev,1. The reason I say Google cookie will be e...Rajeev,<BR/><BR/>1. The reason I say Google cookie will be everywhere is because google has tools (Google adsense, adwords, GA, Google Checkout Doublclick etc.) that are used on majority of the sites on the internet, then there is Google Toolbar which covers the sites which do not have other Google tools. More Google tools will be coming soon which will fill any remaining gaps. So any sites that are not "Google aware" will still be tracked via Google cookie. <BR/><BR/>2. Good question, Google web crawler can not track website usage but Google has made it to appear so, what they are saying is that if you do not want your website to be listed in Google Trends you have to exclude the google bot for indexing your site. But this logic does not apply to any of the Google sites. They know it is not possible for sites to not let Google crawl their site, they will loose a big chunk of their traffic if they do so. Won't you call this using monopolistic power? I know you can't live without me so I will use my power the way I like it.<BR/><BR/>ericcharnesky, <BR/><BR/>It is not monopolistic because of not making the data available for free is the abuse of power. Actually it is great. However monopolistic power is used when Google is saying “I can’t show my data but I will show everybody else”. And if you don’t want to be listed in Google Trends then we will wipe out your site from Google search engines. (see answer to 2 above).<BR/><BR/><BR/>Marcvs,<BR/><BR/>See answer to question number 2 of Rajeev.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-31275258623754259422008-06-27T06:19:00.000-07:002008-06-27T06:19:00.000-07:00It's not monopolistic power if there are numerous ...It's not monopolistic power if there are numerous other free and non-free sources to get tracking data. If people don't like how Google does their measurement, there are many other (better) sources from which to get this data.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-54967088847905932792008-06-26T22:23:00.000-07:002008-06-26T22:23:00.000-07:00"(Note, even if you could opt-out of Google Trends..."(Note, even if you could opt-out of Google Trends, competitors can still find out about your traffic etc using other services such as comScore but this one is Free so makes your data widely available)."<BR/><BR/>How is making data, that is already available via other sources, free an abuse of power?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-62985218446817967712008-06-26T10:51:00.000-07:002008-06-26T10:51:00.000-07:00Hi Anil,A couple of questions:1)From your previous...Hi Anil,<BR/><BR/>A couple of questions:<BR/><BR/>1)<BR/>From your previous article: "Google cookies which will be on almost every single computer connected to the internet". <BR/><BR/>How is this tracking such a sure thing? If you mean that Google Cookies are there by the means of google.com .. then if google.com drops a cookie - only possibly GA, DoubleClick and other Google javascript code will be able to pick it up (by default the browsers allow 3rd party cookies). However, the sites that are not "Google Aware" (no google code at all in the pages) can not be tracked - right? <BR/><BR/>2)<BR/>Second question is: how can web crawlers "track" website usage? You seem to imply that if you open up your site for google search crawlers - you are in effect also allowing them to measure your site traffic. I dont understand how this is possible.Rajeevhttps://www.blogger.com/profile/04155937423632775948noreply@blogger.com