tag:blogger.com,1999:blog-18012046.post6809274177371138009..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Search Pay Per Click Tip : A Simple Way to Increase ProfitAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-18012046.post-49847320861431954552009-08-16T07:24:40.925-07:002009-08-16T07:24:40.925-07:00Thanks very much Anil,
I got ideas through your p...Thanks very much Anil,<br /><br />I got ideas through your post. I am a newcomer to PPC. <br />ThanksKishorehttp://myppctips.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-13615703423994368332009-01-25T23:31:00.000-08:002009-01-25T23:31:00.000-08:00Let's talk offline about this, email me batraonlin...Let's talk offline about this, email me batraonline at gmail.com. We help companies with such solutions all the time and do not see any issue with performance or loosing the actual keywords.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-46286486078838583992009-01-20T09:01:00.000-08:002009-01-20T09:01:00.000-08:00Unfortunately I don't think it is a viable solutio...Unfortunately I don't think it is a viable solution to serve a landing page depending on "actual search query".<BR/>a) Your're getting into site performance issues due to multiple redirects<BR/>b) you're losing the data for the actual keyword that's triggered. Since the final destination page is potentially something different (QS, etc)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-13060783938427390132009-01-19T23:27:00.000-08:002009-01-19T23:27:00.000-08:00Great post!! Thanks for sharing.. Very helpful.. :...Great post!! Thanks for sharing.. Very helpful.. :D Pay Per click help me to have some extra income.. :DAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-21829091306975369252009-01-19T15:47:00.000-08:002009-01-19T15:47:00.000-08:00I agree that the match in this case might (was) br...I agree that the match in this case might (was) broad match and that is a problem with broad match. However if you are serious about PPC, you can write simple code or use a 3rd party tool to capture the actual keywords entered by the visitors and the automatically triggering the results from your database. Believe me it will result in higher ROI.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-49772705917034923672009-01-19T15:30:00.000-08:002009-01-19T15:30:00.000-08:00I think before assessing the landing page quality,...I think before assessing the landing page quality, you may want to check which keyword is triggered when you typed your search query. It can be a case where Google chooses to match your query with "hotels" broad match keyword and the destination url assigned to that keyword in adwords can be the home page since it is a very generic keyword. I think your assessment is one dimensional.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-87861926887456640692009-01-08T01:33:00.000-08:002009-01-08T01:33:00.000-08:00Pay Per Click is most used online advertising netw...Pay Per Click is most used online advertising network. The reason is, it is simple way to increase profit when it is done properly. It means that the landing page for each and every keyword has to be done with a great concentration. Once the landing page is done in a way that satisfies the customers need the sale is sure. PPC will bring good traffic to the site in a short period of time. Making the sales completely depends on the landing page.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-89436027803905359572009-01-05T14:31:00.000-08:002009-01-05T14:31:00.000-08:00Anil - One thing to consider: If they didn't have ...Anil - One thing to consider: If they didn't have an exact match or phrase match that corresponds to your search, you may have simply triggered their 'hotels' keyword on broad match - in which case sending you to a generic landing page is not surprising. <BR/><BR/>So it might be a problem of putting the wrong landing page with the right keyword, or it might be a problem of not having the right keyword-phrase/match type combinations. <BR/><BR/>Hopefully they'll review their search queries (if they have good SEM analytics available) and will see your search query and improve their campaigns.Unknownhttps://www.blogger.com/profile/13350666593043169815noreply@blogger.com