tag:blogger.com,1999:blog-18012046.comments2024-03-18T06:03:55.807-07:00Digital Marketing and Analytics by Anil BatraAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger590125tag:blogger.com,1999:blog-18012046.post-32953233165792010752017-12-01T11:47:37.368-08:002017-12-01T11:47:37.368-08:00Send me email at batraonline at gmailSend me email at batraonline at gmailAnil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-86731375648399393002017-12-01T11:33:58.907-08:002017-12-01T11:33:58.907-08:00Anil,
It shows $50 by clicking the link in the po...Anil,<br /><br />It shows $50 by clicking the link in the post now. Is there any way in which I may Contact you to get this course $10? Thank you.Anonymoushttps://www.blogger.com/profile/00609868513292518183noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-58461227428156447482016-11-15T09:50:52.457-08:002016-11-15T09:50:52.457-08:00And while people are debating web analytics vs dig...And while people are debating web analytics vs digital analytics, I'm saying digital analytics is dead :)<br />See http://bit.ly/radicalanalyticsAnonymoushttps://www.blogger.com/profile/12029416061287888368noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-15337787677877731102016-04-05T11:13:33.947-07:002016-04-05T11:13:33.947-07:00Thank you for your post, it is very clever, now I ...Thank you for your post, it is very clever, now I understand the difference between 1º and 2º Party Data.<br />Follow me at LinkedIn<br />https://es.linkedin.com/in/maria-jose-menendez-a4654b5<br />Anonymoushttps://www.blogger.com/profile/00349812362056644382noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-8098207433689418012015-07-04T15:09:19.393-07:002015-07-04T15:09:19.393-07:00This is a nice list, thanks. Click rate is often c...This is a nice list, thanks. Click rate is often confusing to people because some count a percentage of sends and some count a percentage of opens. You need to know what you are measuring.Steve Mastershttp://www.stevemasters.co.uknoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-23074234730653157182012-02-02T10:02:27.982-08:002012-02-02T10:02:27.982-08:00This article was very helpful. Our bounce rate is ...This article was very helpful. Our bounce rate is around 37% I think still some room for improvement. But this helps....it stinks knowing so many people show interest and leave the page. Thats like walking into a store and walking out with nothing.Outdoor TV Enclosurehttp://thetvshields.comnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-13305015550533304592012-02-02T02:23:29.491-08:002012-02-02T02:23:29.491-08:00Thank you Anil for this example.
You're right....Thank you Anil for this example.<br />You're right. <br />The cost of Goods Sold must be taken in account when analyzing and optimizing campaigns of a retail website. It shows that web analysts take care of the business of the company they work for.Benoit Arsonhttp://en.atinternet.com/noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-61743689961925704312012-01-30T04:04:32.322-08:002012-01-30T04:04:32.322-08:00As an example, many phone support services incorpo...As an example, many phone support services incorporate voice technology to read data from customers directly and representatives use complex software systems to access previous communications data relating to each customer they are dealing with to provide the greatest level of personalized interaction as possiblelogo itemhttp://www.addvalue.com.aunoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-12614399258663787612012-01-13T16:32:57.611-08:002012-01-13T16:32:57.611-08:00Nice post Anil. I would add a #6: Demographic dat...Nice post Anil. I would add a #6: Demographic data<br /><br />Majority of analytics solutions do no provide demographic data such as age, gender, and online interests. Not having access to this important data makes it that much more difficult to understand who you should be targeting your web page content and your online advertising to. <br /><br />However, if I have an understanding that a majority of customers that visit my site are males between the ages of 18-34 who tend to search for high tech terms like "ipad", I'm more inclined to tailor my web site content and online ads to younger techies.Matt Lillighttp://mattlillig.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-63123569406558224822012-01-05T23:39:58.724-08:002012-01-05T23:39:58.724-08:00Totally agree.
Many look at "what Analytics...Totally agree. <br /><br />Many look at "what Analytics metrics do we have" and define their KPI's based on these. A proper approach should be from a business perspective to look at "what critical business insights do I need to monitor" and first then look at how to transform these into KPIs. <br /><br />Typically Analytics data can supply you with some but also data from other data asources like CRM, Social monitoring and others you have listed will together provide insightful and actionable KPIsKristian Humle Lauritsenhttp://www.marketinglion.co.uknoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-70088379760488797692011-12-29T12:27:33.852-08:002011-12-29T12:27:33.852-08:00Thanks for sharing the posts Anil. I have bookmark...Thanks for sharing the posts Anil. I have bookmarked it. <br /><br />What I have learned recently is that conversion optimization is not simply about implementing the accepted usability/web standards across any website/page, but finding problem areas of each individual website before making any changes or fixing them.Ashish Kotharihttp://www.seoniti.com/noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-21204537500008799232011-12-12T00:39:32.552-08:002011-12-12T00:39:32.552-08:00if you want to get more activity from twitter you ...if you want to get more activity from twitter you should tweet at the time when your follwers will be active, then u surely gonna be benifited from twitternetgear n600 reviewhttp://routersreviews.org/netgear-n600-review/noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-24699834685816169882011-12-09T21:51:33.700-08:002011-12-09T21:51:33.700-08:00We've been utilizing OpenVBX and Twilio to pro...We've been utilizing OpenVBX and Twilio to provision 800 numbers for our clients. The numbers are cheap and available on demand as new campaigns come up. <br /><br />We're still working on closing the last step in the sales funnel by tying the phoned from # to a final sale.<br /><br />Anyone have any other methods that they like for online to offline tracking?Jonathan Michaelshttp://www.geeksonthebeach.canoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-41800362477238673632011-12-09T09:13:15.499-08:002011-12-09T09:13:15.499-08:00@Jim. That's the key part, once you can attrib...@Jim. That's the key part, once you can attribute the journeys through the multichannel mix then you can measure lifetime value via each channel and optimise accordingly. Online is certainly easy to service cheaply however your segmentation may tell you that a certain group crave personal contact... Loyalty may be reduced.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-21492810678942335392011-12-08T21:20:32.506-08:002011-12-08T21:20:32.506-08:00Great post Anil. "unless you are going to tak...Great post Anil. "unless you are going to take actions in real time you really don’t need real-time analytics" says it all.<br /><br />I absolutely agree that there is risk with jumping to conclusions on real time data. This is true even for data that has only been collected for a few days. I recently saw a request for data on the number of visitors from the new Kindle Fire device to a specific site. The Kindle had only released two days before. I thought it was very cool that the data was available, but the first thought to cross my mind was "I hope they don't make any business decisions based on this data".<br /><br />I find that when I am doing analysis on recent data that I will often intentionally exclude the current day. I can't compare the current day against previous days as I don't have the full data set yet. If I'm doing the analysis for any sort of lengthy period then the numbers keep going up (especially if I'm pulling the numbers during peak traffic hours).<br /><br />Real-time reporting is helpful when validating a implementation, but I prefer to use a web proxy tool like Charles (http://www.charlesproxy.com/) as it is not only real-time, but I can do things like swap out a dev code file on a production website to test how the code update will impact the site. I'm also able to see if a page is firing off the image requests exactly when I want it to (very useful if you have multiple people testing at once).<br /><br />One place where real time reporting is helpful is with automated alerts. If you have a process to pull in new data every 15 minutes to 30 minutes on a key report then you could setup a automated alert to notify you if the data falls above or below is some sort of predetermined threshold. Take the process a step further and setup the alert to send a text message to the individual(s) in your organization that can take action on the data.<br /><br />-Tucker<br />Adobe ConsultantTucker Christiansenhttp://www.linkedin.com/in/tuckerchristiansennoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-41746156114281684012011-12-08T11:07:10.293-08:002011-12-08T11:07:10.293-08:00@anil Our mobile sites now record emails, ringback...@anil Our mobile sites now record emails, ringbacks (where we pay for the call) and tap/click to call phone volumes.<br /><br />It's AWESOME. About 2-7x phone volumes and a conversion rate that's about 30%, not 8%.<br /><br />Your point is well made - conversion to phone is NOT the same as online transactions so there is a big variability in conversion rate - that you can't see if you don't track phone.<br /><br />This is my mission in 2011 - to get more people tracking phone and other contact/cost channels.<br /><br />C.Craig Sullivanhttp://m.autoglass.co.uknoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-11622760320484994632011-12-07T12:36:49.025-08:002011-12-07T12:36:49.025-08:00Anil,
The term "real-time" has always m...Anil,<br /><br />The term "real-time" has always meant too many different things and unfortunately it has been tied to whichever vendor the client is using.<br />The thing to keep in mind when deciding if you *need* real-time, and if so which type of real-time is right, is to understand your business and what the company will use the information for.<br />Many times I have seen a company demand that real-time yet when asked "What team would use the information to make changes with-in seconds or minutes based upon what they see?" the company typically will say either - 'Well, no one today, but...' or 'My executive wants to know the information ASAP so we must have it.'<br /><br />Both of these points are a complete failure to understand what real-time provides.<br /><br />Real-time reporting is great if you have nothing better to do than sit there and watch the wave of usage. The unfortunate truth is that most offerings that provide this kind of reporting are essentially 'bean counting' and there is no understanding of WHO, rather they focus on session level information. Without sessionization what is the value of the information if you have nothing to contrast it against – especially when you are trying to make important decisions.<br />If you are a retail site, perhaps real-time reporting is important to make sure that the shopping experience is not interrupted and if so which part do we need to fix.<br /><br />The real value that I think real-time offers is when a company is able to operationalize the information into their content management systems and for many media/content companies this is where I see real-time being most important.<br />If you use Yahoo’s homepage as an example, the main content in the middle of the page should not be stagnant for 30-45 minutes, never mind 24 hours. If an article is seeing higher readership or another one is simply wasting space, you need to adjust accordingly. That said, the process of adjusting those items should not be manual. Understanding the consumption of the content needs to occur in a way that the CMS is able to make the change without human intervention.<br /><br />In my opinion the current state of real-time is much like the way web analytics started – IT driven. Until the information is able to influence immediate change and has clear marketing or financial implications it is simply a waste of analysis.<br /><br />-LeeLee Isenseehttp://www.omlee.netnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-31931446220810222802011-11-28T11:07:59.023-08:002011-11-28T11:07:59.023-08:00Don't forget about those people who do their r...Don't forget about those people who do their research online and drive to the store to make the purchase. That could add another couple thousand conversions, so now you have 5,000 online conversions + 2,000 phone conversions + 2,000 in-store conversions = 9,000 total conversions, or 9%.<br /><br />Obviously this depends on the type of site and industry, but I can see how important this information would be to national retailers (i.e. Walmart, Best Buy, etc.). This raises an interesting point: are we cannibalizing our phone and in-store conversions when we increase our online conversion rate? And if so, is a visitor who converts online more valuable than someone who calls or visits the brick and morter store?<br /><br />On one hand, with the online conversion, we gain the ability to market to them after the sale (i.e. email marketing). On the other hand, if they visit the store in person, I would *assume* there's a higher chance that they'll purchase more - either impulse buys or for a number of other reasons.<br /><br />Food for thought :)Jim Gianogliohttps://plus.google.com/u/0/108774090143038749085/aboutnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-11817479135466964092011-11-28T10:18:50.530-08:002011-11-28T10:18:50.530-08:00@Ananymous Yes how many conversions you get via ph...@Ananymous Yes how many conversions you get via phone or how many people end up using the phone number will depend on the site type, how visible the phone number is, market perception about how easy the phone call will be etc.<br /><br />We have looked at some numbers and found that in one case 25% of the sales were completed on Phone and another 25% were assisted by phone. I will see if I can find some publicly available research.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-80855858055139546152011-11-28T10:15:39.387-08:002011-11-28T10:15:39.387-08:00Andrea, I agree that there are people who are not ...Andrea, I agree that there are people who are not in the market or have already converted. Maybe you want to exclude them from the calculation. I wrote a blog post earlier on similar topic, http://webanalysis.blogspot.com/2010/01/is-your-conversion-rate-wrong.html#axzz1f1bCWDa6<br /><br />You should choose your denominator (total site visits or visitors excluding those who have no intention of converting etc.) considering your site, organization and make sure everybody in the organization is on the same page. Most widely used calculations just use total site visits or visitors though.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-21622883344947131272011-11-28T09:13:39.016-08:002011-11-28T09:13:39.016-08:00Interesting point, but I might suggest that the ph...Interesting point, but I might suggest that the phone-number "path" really depends on the type of site. For instance, I'd guess that consumers are somewhat trained to realize that using a phone-number for an online-only store is not going to be an easy process, but using a phone-number for a B&M store would be easier. Obvioulsy, this is a general, personal observation, but it seems like one would have to take these site differences into consideration, too, when looking at conversion rates. I also wonder if research has been done on the use of phone numbers (from websites) to complete orders.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-18945983108387701172011-11-28T00:54:03.850-08:002011-11-28T00:54:03.850-08:00My thought: only include the people that have a &#...My thought: only include the people that have a 'buy' intention (people who look at a product or people who put something in their basket). By including all visitors that hit the site you also include people who only want your address. It's not fair to include them in conversion rate, and that breaks conversion rate also.André Scholtenhttps://www.blogger.com/profile/07571327845596873464noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-44598942960811351752011-11-23T21:44:04.499-08:002011-11-23T21:44:04.499-08:00This works great to bring the potential customers,...This works great to bring the potential customers, who have wandered away on the internet, back to your site. Using a service like Google Adwords you can reach your visitors on various sites which use Google Adsense.<br />___________<br />AllenSeo Agencyhttp://www.seoagency.org.uknoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-14667135828011957542011-11-15T18:04:57.335-08:002011-11-15T18:04:57.335-08:00This is great but as jonwhite123 said some people ...This is great but as jonwhite123 said some people won't allow us give permission to contact them. So if we still contact those people we are violating their rights. What should we do that we can't violate the rights of other people.Stubby holdershttp://www.stubbie-stubbyholders.com.au/stubby-holders/noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-33392843314527874592011-11-15T09:12:38.130-08:002011-11-15T09:12:38.130-08:00As a media buyer, I highly recommend close monitor...As a media buyer, I highly recommend close monitoring of all ads on and offline. If you aren't tracking the ads closely, it is easy to let time slide by without the desired results and before you know if hundreds to thousands of dollars of your ad budget are gone without much to show for it at all!Leigh Ann Kristiansenhttp://www.advertisingresults.comnoreply@blogger.com