Digital Marketing and Analytics by Anil Batra

Showing posts with label ZeroDash1. Show all posts

Thursday, March 06, 2008

ZeroDash1 Partners with IndexTools

ZeroDash1, a Web Analytics, Optimization and SEM consulting company and my employer, has partnered with IndexTools, a leader among online marketing analytics platforms.

I am very excited about this partnership. Our customers rely on us to provide them deeper insights into their visitors' online behaviors and to increase their return on online marketing spend. They look to us to provide recommendations for a tool that can supply the data they require to make strategic decisions. After looking at the IndexTools' functionality and after sale support we concluded that IndexTools is an enterprise level web analytics solution that will be perfect for a lot of our clients. The functionality that IndexTools provides makes it easier to analyze the data and allows us to focus more on taking actions based on the insights we gain.

In the words of IndexToools COO Dennis R. Mortensen "I cannot overstate the timeliness and utility this partnership brings. With the impressive number of enterprise level clients that have come to us with online analytics needs in recent months, we needed a new partner with Fortune 500 experience. By joining forces with us, ZeroDash1 adds to a select group of highly qualified partners that will help us bring analysis and optimization services to both new and established IndexTools clients in North America."

About ZeroDash1
A data-driven online marketing company based in Seattle, Washington that specializes in Data Reporting, Web Analytics, Optimization, Search Engine Marketing, and Behavioral Targeting. The ZeroDash1 team brings its 35 years of business and technical experience to make clients happy by providing creative and money saving solutions to their problems.

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing. IndexTools' services have boosted the online performance of more than 3500 clients worldwide, including Tesco, Vodafone, PriceRunner, and John Deere.IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, and operates from three offices: IndexTools Americas - New York, USIndexTools Germany, Austria & Switzerland - Frankfurt, GermanyIndexTools EMEA, Asia Pacific - Budapest, Hungary.

Friday, January 04, 2008

Forrester Research names ZeroDash1 in their report

ZeroDash1, was one of the Web Analytics consulting companies named in a Forrester Research’s latest report by Megan Burns, titled "Where to Get Help with Web Analytics."

Who is ZeroDash1?

According to ZeroDash1: “ZeroDash1 was founded in response to the industry void that has evolved between reporting and analytics.”

“Historically, Marketers looking for analytics have instead been given reporting. At Zerodash1 we distinguish ourselves by bridging the gap between reporting and analytics. Our goal is to bring to the table both the technical (reporting) AND the analytics (insights). While many of our counterparts spend a lot of time manually putting the different data pieces together, ZeroDash1 strives to automate most of the data pulling and reporting thus allowing analysts to focus their time analyzing the data. The end goal being, marketers and business users have actionable data that they can make accurate business decisions with.”

“Data that companies collect reside in various places e.g. web analytics tools, CRM databases, ad serving platforms, email databases and Google Adwords to name few. Our team helps aggregate all these data points to one place so that you get one comprehensive view of the data rather than having to look at different places”. For example: One of our customer had several data points of a conversion funnel scattered along a SQL Server Database, SQL server OLAP cube, MySQL database and Omniture. As a result, they were only getting a partial picture since some data was available daily, monthly and some after a few days. Our solution pulled all the data capture points together and provided them with a complete funnel. ZeroDash1 automated this entire process, which negated their team having to manually pull these data points. As a result, they now have more time to concentrate on optimizing the conversion process versus getting to the data.”

“Our work empowers the marketing professional."

ZeroDash1 offers the following marketing services:

Data Reporting Services