Career in Web and Digital Analytics – Online Course

I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails that I get from recent graduates and people who are looking to change their career.  This course "Career in Web & Digital Analytics" is currently available on Udemy 

The course covers following area:

• Introduction to the filed
• Salary Expectation – Industry surveys
• Various Roles
• Deep dive into the roles
• Career progression
• Education and Skills
•  Resources for Learning

I will add more content based on the student feedback.  Here are some ideas of content that I will be adding soon (you will have access to the course forever, so any new content will be available to you as soon as I upload it).

• Who hires – various types of companies
• What a digital marketer needs to know
• Step by step guide

If you are not able to afford $20 for the course but still want it, then let me know what you would like to pay and I will send you a link for the discounted offer. 

Difference between Web Analytics and Digital Analytics

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms.

As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till Web Analytics Association changed its name to Digital Analytics Association. Since then the term "Digital Analytics" has started to pick up.

In early days of internet, companies started to analyze website data such as users, visitors, visits, page views etc. and the term used to describe this analysis was called “ Web Analytics”.

Then came other forms of online (digital channels) such as email, search, social, mobile etc. and increasingly Digital Analytics folks were including this data and analysis of all these channels to provide a complete view of the “Digital” channels, marketing and customers. To fully include the scope of work of “Web Analysts” a new term “Digital Analytics” was coined.

“Web Analytics” companies like WebTrends, Omniture (now Adobe), Google Analytics etc. also started including data from other online channels and transformed from Web Analytics tools to Digital Analytics tools.

When I was on the board of “Web Analytics Association” from 2009 – 2011, we had several discussions regarding the name of the association. The general consensus was that our members were doing much more than traditional “Web Analytics” and association needs to change the name and scope to include the changing role of "Web Analytics". Association finally changed the name to "Digital Analytics Association" on March 5th, 2012.

So back to the original question - What is the difference between Web Analytics and Digital Analytics?

Web Analytics is analysis of the website data.

Digital Analytics includes analysis of data from all digital channels that includes websites. Data from search, display advertising, social, email, mobile etc. is included to provide a complete view of the digital marketing and customers.

Though usage of Digital Analytics is picking up, “Web Analytics” is still searched more often than “Digital Analytics” as shown in the following Google Trends chart

Thoughts? Comments?

Bootcamp and Courses for Digital Analysts

I have been working in Digital Marketing and Analytics fields for more than 10 years now. Started my career in the field by playing with HTML, developing website and looking at server log files to parse the data to calculate metrics such as sessions, users, page views and many other metrics and KPIs that you see in your tools like Google Analytics, Adobe Analytics etc.

All through my life I have been passionate about teaching.  As a kid I used to teach other kids as a tutor and then I taught as a teaching assistance in graduate school.  For past 10 years or so I have been involved in speaking, teaching and tutoring in Digital Marketing and Analytics at schools, colleges and events. Some of the places I have taught and spoken at are, University of British Columbia, University of Washington, Bellevue College and eMetrics.

Recently I have started developing courses that can be delivered on-demand online as well as immersive bootcamps to develop new Digital Analysts.

The purpose of this blog post is to connect with individuals and organization (for profit or non-profit) who are interested in helping shape these programs.  Specifically, I am looking for:

1. Input on what course should be developed? I have a long list of courses but would like to see which ones should be developed first, where are the gaps in what current programs teach. The idea is to augment what current university programs teach and not replace them.
2. Find likeminded folks who have a passion for teaching and training.
3. Connect with organization (for profit and non-profit) that are interested in partnering with me in providing real business problems and data for students to work on.
4. Connect with schools and educational institutions that want to enhance their Digital Marketing and Analytics programs.
5. Connect with organizations that are willing to provide internships and job opportunities for the students.

So if you are interested in helping develop new Digital Analysts then please contact me at batraonline at gmail.