WAA Webinar - 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

I invite you to a Web Analytics Association's webinar on Behavioral Segmentation, Targeting and Interactive Marketing that I am doing on December 4th.

I will be joined by two very intelligent and highly respected personalities in web analytics and interactive marketing space, Gary Angel of Sephonic and Akin Arikan of Unica.

Gary Angles co-founded Semphonic and is president and chief technology officer. He’s responsible for leading Semphonic’s development of Web analytics and SEM decision making tools for web marketing professionals. Read Gary's blog at http://semphonic.blogs.com.

Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also a Director of Product Marketing and Strategy at Unica Corporation, responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Read Akin's blog at http://multichannelmetrics.com

Here is a brief description of the presentation

" 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing"
The saw to a carpenter is as vital as segmentation is to a web analyst. Without segmentation, reporting can hardly be called analytics. Behavioral segmentation lays the groundwork for behavioral targeting which automates the process of turning insights into action. Using both behavioral segmentation and automated targeting, the online marketer can truly begin to be interactive - driving a timely dialog between the customer and company which build on the individuals past and current online behaviors.
Please join me, Gary and Akin on December 4th at 12:00 Noon EST.

Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra
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Technical Consultant for Internet Marketing and Web Analytics at Unica (Waltham, MA)

Multichannel Marketing: Book Review

We live in a multi-channel world today. Customers are everywhere Online, Print, Mobile, Email, TV etc. Marketing efforts in one channel have an impact on the other channels. Customers interact with various channels before they take the final action i.e. to buy from you.

Mutli-channel customer behavior poses a problem for marketers who need to analyze impact of various marketing efforts and decide how to allocate their budget. It is one of the biggest challenges that face the marketers today. Akin Arikan provides a very practical approach to Multi-channel marketing measurement and optimization in his book Multichannel Marketing: Metrics and for On and Offline Success.

This book shows how to effectively measure and optimize the multi-channel marketing efforts using web analytics. Akin looks at multichannel measurement methods from web analysts, brand marketer and direct marketers point of view. He then takes these various methods to create cross channel analytics.

I highly recommend this book to all the marketers and web analysts. Great Job Akin!

Have you read this book? What do you think? Chime-in.

Here is a list of other books that web analysts recommend.