tag:blogger.com,1999:blog-18012046.post116274969308191162..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Homepage – How critical is it?Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18012046.post-77578987269570006102008-05-29T00:24:00.000-07:002008-05-29T00:24:00.000-07:00This article remains relevant despite its publicat...This article remains relevant despite its publication age. Indeed, for many siteowners the tendency is for decreasing importance of the homepage over landing pages, driven in part by deeper linking tendencies, the dominance of search referrals and long tail publishers. My stats are showing homepage only entrants in the 12-20% range which is remarkably low, but understandable when their is low brand legacy and reliance on organic search traffic.Unknownhttps://www.blogger.com/profile/13819229836924017913noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-58421029666545517342007-02-09T06:51:00.000-08:002007-02-09T06:51:00.000-08:00I like to view the homepage of an e-commerce site ...I like to view the homepage of an e-commerce site as the front-door of a BaM retail store. If customers are using multiple entry pages, the the store has multiple doors. Not only is the homepage important, but all pages are important as stores. There needs to be uniformity. <BR/><BR/>BradAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-1163393918778988562006-11-12T20:58:00.000-08:002006-11-12T20:58:00.000-08:00Joseph, I completely agree with your analogy. Each...Joseph, I completely agree with your analogy. Each webpage or site section is a chapter of your book (site). Each page should be a part of the bigger story of your website else it should not be there.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-1163195988272215162006-11-10T13:59:00.000-08:002006-11-10T13:59:00.000-08:00I agree with your statements that the homepage is ...I agree with your statements that the homepage is no longer the main entry page it use to be. I also believe that it would become difficult to craft pages on a site that provide a complete narrative flow for the visitor (with the exception of a buying page). I tend to think of each page on a website as a chapter in a book. Yes, you can open the book at random and start reading, but if that chapter doesn't interest you enough to read the rest of the book (or at least a good portion of it) then there's either a problem with your book (the site), the chapter (the webpage) or the reader (visitor) isn't the right visitor for you. One of my goals with clients is to brand their visitors and one of the ways to do that is to keep that visitor on the client site and interested enough to surf around for a minimum of three pages (some think two is enough, I'm not sure it is).<BR/>I agree with your numerical analysis and I agree that focusing just on the homepage is not efficient. I do think making each page part of the whole is necessary to good site design. I'm not talking about redesigning an entire site just because changes were made to a page four levels deep, and I do think that changes to any page should help continue and expand the site's "story". Your thoughts?Anonymousnoreply@blogger.com