tag:blogger.com,1999:blog-18012046.post2753213405300138410..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Is CAPTCHA Eating Up Your Conversions?Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-18012046.post-60896838096493759532009-08-27T16:13:28.513-07:002009-08-27T16:13:28.513-07:00reCaptcha is an interesting project. It uses user ...reCaptcha is an interesting project. It uses user input to help transcribe public domain literature.Elliothttps://www.blogger.com/profile/14658082165996004912noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-50758004854165965052009-08-24T23:43:26.770-07:002009-08-24T23:43:26.770-07:00Great post Anil.
There is also some good data on...Great post Anil. <br /><br />There is also some good data on this subject in this recent post on SEOMoz: http://www.seomoz.org/blog/captchas-affect-on-conversion-rates<br /><br />Definitely seems that CAPTCHA inhibits conversions on most sites.wheresitworkinghttps://www.blogger.com/profile/06504504982825522460noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-4681987315266235372009-08-23T17:25:42.411-07:002009-08-23T17:25:42.411-07:00Agree that Google's captcha is torture.
Not ...Agree that Google's captcha is torture. <br /><br />Not sure how many people they tested it on before introducing it but they must be losing many comments as well as blocking spammers.Benhttps://www.blogger.com/profile/06013601745020495882noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-25087031377509825162009-08-21T03:20:52.262-07:002009-08-21T03:20:52.262-07:00Interesting post.
I recently read a post regardin...Interesting post.<br /><br />I recently read a post regarding test results with and without CAPTCHA (but I can't find the link... :/)<br /><br />The outcome was that while it reduced spam - it caused a significant decrease of conversion. I am not totally surprised.<br /><br />There are alternatives to CAPTCHA to reduce spams - maybe not 100% bulletproof - but still interesting and not impacting the user experience.<br /><br />One of these is to have an "hidden" field that is left empty. If it is filled in (by a spam robot) then the data should be discarded. <br /><br />As you pointed out, it happens to often that these are hard to read - requiring several tries before succeeding.<br /><br />Once, it happened to me that the CAPTCHA image failed to be generated (so no image displayed) - I had no other choice to quit (after spending time filling the form for nothing). Never went back :-).<br /><br />Cheers,<br /><br />Michael<br />www.kaizen-analytics.comMichael Nottéhttps://www.blogger.com/profile/10531017697172602891noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-35415674071116933102009-08-20T16:07:07.669-07:002009-08-20T16:07:07.669-07:00Also, reCaptcha looks butt ugly, requires usabilit...Also, reCaptcha looks butt ugly, requires usability and only usually has readable text.Robhttps://www.blogger.com/profile/04898068884785461223noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-45777864863858403072009-08-20T04:16:53.964-07:002009-08-20T04:16:53.964-07:00Interesting.
I think that the most difficult CAP...Interesting. <br /><br />I think that the most difficult CAPTCHAs that I know are on Google. It is amazing that sometimes I have to try up to 5 times before I succeed! <br /><br />Another point: besides losing conversions, you are also showing a lack of respect to the time of your loyal customers.Daniel Waisberghttps://www.blogger.com/profile/16314617776064809092noreply@blogger.com