tag:blogger.com,1999:blog-18012046.post3104362711333948315..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Sentiment Indicator: Social Media KPIAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18012046.post-38868775186266775522011-10-13T08:37:24.078-07:002011-10-13T08:37:24.078-07:00I think it is a good way to translate the raw data...I think it is a good way to translate the raw data and present it in a more meaningful way . I believe its about time that businesses start benchmarking there social media activity. Businesses are spending millions of dollars on social media, I think there should be a structure in justifying this expenditure. <br />Also I believe these social media sentiment gauging tools should integrated the web analytics tools to see the results in real time.Web analytics consultancyhttp://www.l3analytics.com/noreply@blogger.com