tag:blogger.com,1999:blog-18012046.post3117134166087154944..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: What does Website Optimization mean?Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18012046.post-31485304197238905092007-05-14T16:33:00.000-07:002007-05-14T16:33:00.000-07:00Having a background in both SEO and multivariate t...Having a background in both SEO and multivariate testing I think Google is definitely creating unnecessary confusion amongst analysts who know SEO and multivariate testing...even though they were probably trying to make it easy for people who don't know about either. <BR/><BR/>1. They're breaking existing nomenclature in the industry by naming a multivariate testing tool an optimizer.<BR/><BR/>2. While multivariate testing strives to optimize a certain conversion event by finding the optimal web page, it harly optimizes a whole website at once...unless you sell one product or have one objective and you have 1-2 pages in your site. Therefore using website in the name s equally erroneous.<BR/><BR/>I think it's better to stay within the accepted nomenclature since their product is not new or challenging conventions, only challenging price points. <BR/><BR/>Google is clearly trying to expand their reach in the space by using a simple name since few people are familiar with multivariate testing. And I also assume there is some hidden agenda for google to dissuade customers from SEO since it makes more room for paid search...but I always assume google has an evil plot brewing.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-90198939408022802392007-05-14T10:18:00.000-07:002007-05-14T10:18:00.000-07:00hi, Anil, how are you?I think I'm in agreement wit...hi, Anil, how are you?<BR/><BR/>I think I'm in agreement with you:<BR/><BR/>Website Optimisation is the process of incrementally bringing a site closer to achieving its objectives. Analytics should be used to figure out whether you're improving/diminishing your success with each change you make.<BR/><BR/>Not sure I'd give the same definition tomorrow, but that's my off-the-top-of-the-head response right now!<BR/><BR/>danielAnonymousnoreply@blogger.com