tag:blogger.com,1999:blog-18012046.post4070073747560188325..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: 7 Ways to Create Relevancy in EmailsAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18012046.post-28674210801194595812009-09-04T01:49:19.419-07:002009-09-04T01:49:19.419-07:00Hi Anil
Great post - relevance is so important, n...Hi Anil<br /><br />Great post - relevance is so important, not only to campaign performance, but perhaps more importantly to nurturing a relationship where the recipient appreciates and values your communications.<br /><br />There is one missing element to your relevance checklist: timing. <br /><br />The timing of your communication directly impacts the relevance to the individual recipient. This is often forgotten by marketers because it is hard to get right. Yet the impact on both open and conversion rates is significant. An email that is immediately triggered by onsite behavior is 3x more effective than one just 24 hours later, and 7x more than 72 hours after the event. there's a post on my blog from February this year which covers this data in more detail <a href="http://websiteconversion.blogspot.com/2009/02/timing-is-everything.html" rel="nofollow">here</a> <br /><br />From the recipient’s point of view, getting the timing right means that your communication is always in step with the customer dialog. For example, if a visitor abandons a shopping cart, and you email them three days later with a follow up offer, they may have already purchased either from your site, or from a competitors. You are out of step with the customer, and your email is now irrelevant.Charles Nichollshttps://www.blogger.com/profile/02585727324616725656noreply@blogger.com