tag:blogger.com,1999:blog-18012046.post4781558407193070059..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Motrin Ad Controversy - Who Gained from it?Anil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18012046.post-56859681353911489462008-11-25T10:02:00.000-08:002008-11-25T10:02:00.000-08:00i suspect that the increase in traffic were mom's ...i suspect that the increase in traffic were mom's and others looking for the offending piece. hopefully they didn't find the piece when they landed, but instead found the company's apology - and their take-away was, at minimum, neutral...and that on the positive side they think that the company took responsibility for their actions, has a better understanding of "mom's" and will never make the mistake again. i'm reminded of the Tylenol scare a number of years ago and how Tylenol handled that.<BR/><BR/>David Ross<BR/>VP, ACD<BR/>EvoLogueAnonymousnoreply@blogger.com