tag:blogger.com,1999:blog-18012046.post5524969983824152904..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Creating a Culture of Web AnalyticsAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-18012046.post-59398760692749586212011-02-15T17:29:17.683-08:002011-02-15T17:29:17.683-08:00Hi Eric,
Sorry for a late response and Happy New...Hi Eric, <br /><br />Sorry for a late response and Happy New year to you too. <br /><br />Yes, that first meeting is a perfect one to ask for all the properties and channels that stakeholder might be responsible for. Though don't dig too deep because your goal is to understand why they have not used web analytics in the past and what they would like to see from web analytics group.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-62049204324074108652011-02-14T06:38:52.422-08:002011-02-14T06:38:52.422-08:00Hi Anil, I was in the process of developing KPIs f...Hi Anil, I was in the process of developing KPIs for one of my clients. Greta post for contemplation. The hardest thing, in my opinion, is how you set correct objectives and manage expectations. <br />Thanks for the post.BSC Consulting Companyhttp://www.bsc.amnoreply@blogger.comtag:blogger.com,1999:blog-18012046.post-59610379850496785642011-01-09T19:18:34.923-08:002011-01-09T19:18:34.923-08:00Hi Anil, happy new year.
Would you use this fir...Hi Anil, happy new year. <br /><br />Would you use this first meeting as an opportunity to also ask/confirm all of the "properties" (and/or channels) that the stakeholder might be responsible for? I'm wondering if it's the right time to dig up all of the assets (eg, Facebook, mobile apps/sites, Twitter, videos, short URL services, etc.) to get them thinking of the bigger picture?Eric Butlerhttp://insideanalytics.blogspot.com/noreply@blogger.com