tag:blogger.com,1999:blog-18012046.post6404393936772505326..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Online Personalization: Issue Is With People Not TechnologyAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18012046.post-40950285844172960342010-12-23T09:38:10.550-08:002010-12-23T09:38:10.550-08:00I agree that current implementation/use of technol...I agree that current implementation/use of technology is limited by people using it. The example I gave in my post shows that it is possible but people are not willing to take chances and go out of their comfort zone. I think we both agree that personalization needs to go beyond the obvious.Anil Batrahttps://www.blogger.com/profile/10987449618439416854noreply@blogger.comtag:blogger.com,1999:blog-18012046.post-31362180729819673172010-12-23T01:32:35.912-08:002010-12-23T01:32:35.912-08:00Hi Anil,
interesting comment. I agree with you th...Hi Anil,<br /><br />interesting comment. I agree with you that the technology can be used to do targeting in the "right" ways, i.e. to offer things that might not be obvious based on previous behaviors of other customers.<br /><br />However, I think there is a problem when you say "So it is not Personalization that limits the flow of information but it is the people engaged in Personalization". How can you separate between people and technology? The technology is as good as the people behind them.<br /><br />For example, even when I visit Amazon (which is highly considered in terms of recommendations) I rarely find recommendations on books/CDs/DVDs that are new to me...<br /><br />But hopefully the very advanced tools we have today will pull us upwards.<br /><br />Thanks.Daniel Waisberghttp://online-behavior.com/author/daniel-waisbergnoreply@blogger.com