tag:blogger.com,1999:blog-18012046.post8954036027559883442..comments2024-03-25T23:56:43.770-07:00Comments on Digital Marketing and Analytics by Anil Batra: Google, Yahoo, Microsoft and CookiesAnil Batrahttp://www.blogger.com/profile/10987449618439416854noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18012046.post-83102255931713473302007-05-25T00:09:00.000-07:002007-05-25T00:09:00.000-07:00Anil,Great post. The deal with aQuantive was about...Anil,<BR/><BR/>Great post. The deal with aQuantive was about more than just cookies, but you're right (as is ZDNET) to identify that user data are the crown jewels of online advertising nowadays. Yahoo and MSN have relatively rich stores of user data, whilst Google's store is much poorer - hence the DoubleClick deal. One of the things the aQuantive deal should give us is the opportunity to leverage our data more broadly.<BR/><BR/>But you're also right to highlight privacy and general 'evilness' (or a lack of it, hopefully) as one of the major hurdles to be overcome. We need to be tremendously respectful of our users' data, and provide a clear set of tools for users to manage and control how their data is used. At the same time we need to work hard to educate users about the benefits of things like Behavioral Targeting, and how giving up a little (anonymous) data can really improve your online experience.<BR/><BR/>It's going to be very interesting to see how this all pans out over the next couple of years.<BR/><BR/>IanAnonymousnoreply@blogger.com