Digital Marketing and Analytics by Anil Batra

Shopping cart abandonment is a huge challenge for online merchants. eTailers are constantly struggling to understand how they compare to oth...

According to an article in Reuters , Stanford Group Co., a financial services research group, concluded that Federal, state and consumer dis...

Last year I wrote extensively about major online players Google, Yahoo, Microsoft and AOL using Behavioral Targeting. Microsoft and Yahoo h...

Charter communications, an internet service provider (ISP), announced this week that it will share it's customers web browsing data with...

If you are a reader of this blog then you know what Behavioral Targeting is and how it is the latest (not really) idea that everyone is emb...

Continuing my series of interviews with Web Analysts , here is an interview with Jacques Warren. What is your current position and the name ...

I attended eMetrics on May 4th and 5th . On May 4th, I taught a full day class on Web Analytics for Site Optimization. This class was a part...