Digital Marketing and Analytics by Anil Batra

Earlier this year I predicted a few developments in Web Analytics and Behavioral Targeting Space. One of them was the rise of Mobile Analyti...

In April I wrote a blog post to show you why some of your keywords show 0 Visits and 0 page views in your Google Analytics Report. In this ...

John Lovett from Jupiter Research released his new report titled Web Analytics Buyer’s Guide, Assessing Vendors’ Competencies and Value . In...

A recent report titled Behavioral Targeting Attitudes:The Privacy Issue by eMarketer, explored consumers attitude towards online tracking a...

Today a U.S. Senate committee summoned representatives of several internet companies like Google, Microsoft, Facebook and also NebuAd, and e...

A lot of you might already know that Google announced the release of Google Ad Planner . This free media research and planner tool allows ad...

On Monday, I wrote about Google Trends for Websites , a tool that lets you trend and compare unique visitor counts for websites. It combines...