Digital Marketing and Analytics by Anil Batra

Let's begin with a profile of a customer who received an email from a large retailer. Name: John S Site: MeetJohnSong.com Gender: Ma...

Akamai , a content delivery network with relationships with publishers, ad networks and advertisers across the internet, is getting in to be...

I am heading off to D.C. tomorrow morning to attend eMetrics. eMetrics Marketing Optimization Summit is the a premier conference for Online ...

Direct Marketing Association (DMA) is seeking marketers from companies with behavioral targeting programs to take a 10-minute survey on the...

IndexTools was bought by Yahoo earlier this year and yesterday they rebranded themselves as Yahoo! Web Analytics. Dennis Mortensen, Directo...

According to Nielsen Mobile the adoption of the mobile web has reached a critical mass . Nielsen says that, as of May 2008, 15.6 percent of ...

We live in a multi-channel world today. Customers are everywhere Online, Print, Mobile, Email, TV etc. Marketing efforts in one channel have...