Digital Marketing and Analytics by Anil Batra

What is Social Media? There are so many ways people define social media and some even argue that it is not really media. According to Wikipe...

In my post titled “ A/B and Multivariate Testing Landscape ”, I reported on a variety of tools that marketers and analytics professionals we...

This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics. ...

A while ago I wrote blog post on how to add Twitter searches to appear in organic searches . The same principal can be applied to include Mi...

Sending a toll free number (800, 866, 877 etc.), links to special landing pages, micros sites or promotion codes in the print material or em...

When most marketers and analyst talk about conversion rate they seem to quote around 2 to 3% as the average conversion rate. Bryan Eisenberg...

Continuing my series of conversation with Webtrends executives at Engage conference here is my conversation with Barry Parshall, VP of Produ...