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Tuesday, March 18, 2014

4 Reason Why Your Bounce Rate Might Be Wrong

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Bounce Rate is generally defined as single page visits. These are the visits that leave the site without going any further than the landi...
Wednesday, January 08, 2014

3 Tips for Expanding Tweet Reach and Engagement

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Twitter feeds keep flowing with over 9000 tweets every second (Source: http://www.statisticbrain.com/twitter-statistics/ ). Unless your ...
Tuesday, November 19, 2013

5 Reasons To Use Google Experiments

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Google Experiments is an A/B testing tool that is available within Google Analytics interface.  This post is not about what A/B testing i...
Monday, November 11, 2013

9 Email Marketing Posts That Are Worth Reading Again

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Many old post are still relevant after few years but are hard to find on a blog. So I have gone back and found 9 such blog posts on “Email...
Friday, October 04, 2013

Email Personalization Not Working? Read This.

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I am a big believer in targeting and personalization and have written extensively about it in this blog. However, targeting and person...
Wednesday, August 07, 2013

One Tip for Enhancing Anonymous Visitor Data

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Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis .  Many of you might have some data on users who hav...
Sunday, July 21, 2013

Promotional Codes: Conversion Killers?

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Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However the...