Digital Marketing and Analytics by Anil Batra

People have short term memory (or selective memory), when they can’t remember things they will resort to how they think something should b...

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers...

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers...

Bootcamp and Courses for Digital Analysts I have been working in Digital Marketing and Analytics fields for more than 10 years now....

Do you understand the mechanism of Web Analytics? Do you understand how data is collected and translated into the nice reports t...

As many of you already know, I teach few courses in Digital Marketing and Analytics at various universities and colleges including Unive...

1st, 2nd and 3rd Party Data Demystified I have referred to 1st party and 3rd party data in a lot of blog posts. Based on the queries...