Friday, October 22, 2021

GA4 Advanced Segments, Audiences, and Comparisons


GA4 Advanced Segments, Audiences, and Comparisons are three ways to group your visitors, sessions, and events in Google Analytics data and find deeper insights.  These three features are somewhat similar in their functionality while are also different. In this post, I am going to clarify what these three features are, how they are similar or different from others, and when you use them.

Comparisons in GA4

The comparison feature in Google Analytics (GA4) allows you to compare one subset of your data with other subsets. This feature is available on top of most of the standard reports. Those who are familiar with the Segments or Advanced Segments feature of Google Analytics will find this feature similar. However, this feature is very limited in nature and can't be considered "Advanced Segment".  You can read about this feature in detail at Comparisons in Google Analytics 4 (GA4).

Use Comparisons, when you want to quickly compare your data from past data.

Segments in GA4

A segment is a subset of your data. In GA4 segment allows you to narrow down and focus on a group of users or sessions based on common attributes and conditions.

This feature is only available in Exploration, Segments can not be used in standard reports while Comparison is available for comparing charts and various metrics in Standard Reports. Comparison on the other hand can't be used in Exploration.

Just like Comparison, segments look at the users in past sessions so are retroactive.  Read GA4 Segments Explained for more details on Segments.

Use segments when you want to drill deeper into your data explore it in detail.


Audiences in GA4

GA4 Audiences are groups of users based on common attributes, behaviors, etc. You can create an Audience using dimensions, metrics, and events to include any subset of users that makes sense for your business. In this post, you will learn about the GA4 audience so that you can start to create and use them with confidence.

Segments can not be used in standard reports while Audience can be used in standard reports by including them in Comparison as comparison criteria.

The audience is not retroactive, which means the Audience starts to accumulate users from the moment you build it. Audiences can be used to build comparisons and also target and retarget users using Google Ads. Read GA4 Audiences; How to create, edit, archive, and use Custom Audience to learn more about Audiences.

Use Audiences when you are going to target your users on Google Ads and do some quick comparisons.


GA4 Audience


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Where to get more help with Google Analytics 4?

Tuesday, October 05, 2021

5 Google Analytics 4 (GA4) posts that you must read

Google Analytics 4 also know as GA4 is in news for the past year. Here are some Google Analytics 4 blog posts that will help you demystify this new tool from Google.

18 Key Benefits of Google Analytics 4

If you are wondering what are the benefits of Google Analytics 4(widely know as GA4) then this post is for you. Read more...

How to Downgrade Google Analytics 4 to Universal Analytics?
When you create a new Google Analytics property it is automatically created in GA4, this post shows you how you can create it in the old version. Read more...

GA4 can send data to BiGQuery without any 3rd party tools. Learn how to enable that data transfer in this post. Read more...

35+ Things About Google Analytics 4 That Will Make You Look Like a Genius
The intent of this post is to highlight a few things about Google Analytics 4 without going into the details. Read more...

Should You Upgrade to Google Analytics 4 (GA4)
Well GA4 is all new, this post answers if you should upgrade or not. Read more...

Learn More about GA4

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