Google Tag Manager Book

I am pleased to announce that my first ever book is now available on Amazon.

Google Tag Manager - Zero to Hero

This book teaches you everything you need to get started with Google Tag Manager. The book is based on my best selling Google Tag Manager Course.

Reviews:

If you know nothing about Google Tag Manager, this is THE very best place to start. If you've been working with Google Tag Manager for some time, this book will validate what you know and unpack the complexities you've tripped over. There is no fluff in this book. It jumps straight into the details in the proper order and at the right speed for understanding and mastery. There are no wasted words - no wasted time.

I've known Anil Batra for almost 20 years through our relationship in helping create the Digital Analytics Association (DAA) and his speaking at my Marketing Analytics Summit. He has given lectures, produced workshops, and delivered online courses for the DAA (and other organizations), teaching thousands of students. All of them have given Anil the highest scores for his lucidity and the depth of his knowledge. Anil is that rare combination of knowledgeable, forthcoming, and accessible. Clearly, I am a fan.

 - Jim Sterne, Founder Marketing Analytics Summit & Co-Founder Digital Analytics Association

I have been a member of Anil's Udemy classes and Facebook group for quite some time. I bought the book because it is a great resource to refer to. Plus, it makes me smarter! He is an excellent instructor, you will love his presentation style.
 - Brenda M.

In this book I take you through various features of Google Tag Manager and show you how you can implement various Tags.You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

The book will cover the following topics

• Fundamentals and Essentials of Tag Manger (Applies to any tag manager) 
• Signing up for Google Tag Manager 
•  Details of Google Tag Manager Interface 
• How to setup Google Tag Manager for Google Analytics and track page views 
• How to setup external link tracking as Events in Google Analytics via Google Tag Manager
• How to setup Button click tracking in Google Analytics 
• How to track JavaScript errors using Google Tag Manager ( GTM) 
• Deploy GTM in WordPress Understand and use Data Layer in Google Tag Manager 
• Pushing dynamic values and custom event in DataLayer

You can order your book at Amazon or on https://training.optizent.com.  Get a video course of the same book at https://training.optizent.com


Not interested in Book? Signup up free Google Tag Manager course.

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Google Tag Manager Workshop in Seattle, WA

I will be conducting a full day Google Tag Manager Workshop in Bellevue (Seattle),  Come and learn how Google Tag Manage works and how you can start it to use it for your business.
After this class, you will know how to confidently use Google Tag Manager and deploy Google Analytics and Facebook pixel.

Sign up for our upcoming class at https://www.eventbrite.com/e/google-tag-manger-workshop-in-bellevue-wa-tickets-46121762433

Date: Sept 17th

Time: 10 AM – 4:00 PM

Location: 3600 136th Pl SE # 300, Bellevue, WA 98006

Pricing

$699 – Before Aug 15th (Early Bird)  - Save $100 - Signup now

$799 – After Aug 15th

SIGNUP FOR THIS CLASS

This is a great opportunity for you to remove your fear of Google Tag Manager, and get trained so that you can use it with confidence.

What will this training cover?

This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that you will love this course.

Here is what some of the students of my online class are saying:

Troy – AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on udemy to teach me this and NOTHING came close to what Anil delivered in this course! I don't usually rate courses and place comments but I will make an exception in this case. Phenomenal class, covers everything, & well worth the money!

Ashish Batra – Initially I wasn’t sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. If you are a technical marketer, you must do it. Previously, I have done some other GTM courses and watched youtube videos. But this course is definitely among more practical courses and added value to my existing knowledge. p.s. Coincidentally, I share last name with instructor, but we aren’t related 

Kate Proyka –  The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.

Bryan Bloom – I already love love this course. It is at the correct speed and amount of explanation. I was so scared of GTM and now I am learning it and loving it!!!

In this course you will learn

1. Fundamentals of Tag Manger (Applies to any tag manager)
2. Signing up for Google Tag Manager
3. Details of Google Tag Manager Interface
4. How to setup Google Tag Manager for Google Analytics and track page views
5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager
6. How to setup Button click tracking in Google Analytics
7. Track JavaScript errors using GTM
8. Deploy GTM in Wodpress
9. Use Data Layer in Google Tag Manager
10. Facebook Conversion and Re-targeting Pixel
11. Facebook event tracking

Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.

Ready? Signup at https://www.eventbrite.com/e/google-tag-manger-workshop-in-bellevue-wa-tickets-46121762433

Google Tag Manager (GTM) Training - From Zero to Hero - Online Course and In-Person Workshop

New to Google Tag Manager or struggling with some tag implementation? This course will cover every thing you need to know to start using Google Tag Manager with confidence.

This course, Google Tag Manager (GTM) Training Course - From Zero to Hero is the Highest Rated GTM course on Udemy.


Here are three options for you to take this course

1. GTM Course on Udemy - Take it online at your own pace - Click here for a coupon
2. Bundle of Online Courses - Signup for a bundle of my course on Global Analytics Academy - You get GTM course + many more and all new courses I add for one low yearly price.
3. In-person workshop - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule.

Here is what some of the students are saying:

Ashish Batra - Initially I wasn't sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. If you are a technical marketer, you must do it. Previously, I have done some other GTM courses and watched youtube videos. But this course is definitely among more practical courses and added value to my existing knowledge. p.s. Coincidently, I share last name with instructor, but we aren't related :) 
Kate Proyka -  The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.
In this course you will learn

1. Fundamentals of Tag Manger (Applies to any tag manager)
2. Signing up for Google Tag Manager
3. Details of Google Tag Manager Interface
4. How to setup Google Tag Manager for Google Analytics and track page views
5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager
6. How to setup Button click tracking in Google Analytics
7. Track JavaScript errors using GTM
8. Deploy GTM in Wodpress
9. Use Data Layer in Google Tag Manager
10. Watch this description for more examples coming soon.

New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.
Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.

Here are three options for you to take this course

1. GTM Course on Udemy - Take it online at your own pace - Click here for a coupon
2. Bundle of Online Courses - Signup for a bundle of my course on Global Analytics Academy - You get GTM course + many more and all new courses I add for one low yearly price.
3. In-person workshop - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule.

Don't want to learn Google Tag manager?  Let me and my team help you.  Contact me at batraonline@gmail.com/