I am sure that you all have heard about Twitter and many of you have a Twitter account. But do you think all the twittering is worth the effort?
I have designed two Surveys to understand how people measure the success on Twitter. I will make the results available on this blog and also Tweet about it (@anilbatra)
Survey 1: The intent of this short survey is to understand if and how people track URLs they post on Twitter. http://batraonlinetwitter.questionpro.com/
Survey 2: The intent of this survey is to understand the Click-Through Rate on Twitter URLs http://www.questionpro.com/akira/TakeSurvey?id=1289844
If you can please twitter about this survey or post it on your blog that will be a great help.
Tweet This
Comments? Questions?
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Showing posts with label survey. Show all posts
Showing posts with label survey. Show all posts
Tuesday, July 21, 2009
Tuesday, December 09, 2008
Consumers Don’t Like Ads but Won’t Pay for Ad-Free Sites
A survey by Ad Age asked consumers if they would be willing to pay $39.99/year or $29.99/year to make their favorite sites ad-free. 69% of them responded with a NO. 82% were unlikely to pay even $29.99/year. Yes, consumers are not willing to pay even $2.50 per month for using their favorite sites.
It was not clear how many respondents were for this survey.
It is possible that two price point, $39.99 and $29.99/year offered in this survey might be high. It is possible that there is price that consumer are willing to pay to use your site ad-free. You should do you own surveys and test if and what your customers are willing to pay for the subscription.
Will you be willing to pay $1.00 per month to make your favorite site Ad-Free? Take a poll on the right side panel of this blog.
Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra
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Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on http://www.web-analytics-jobs.com/
It was not clear how many respondents were for this survey.
It is possible that two price point, $39.99 and $29.99/year offered in this survey might be high. It is possible that there is price that consumer are willing to pay to use your site ad-free. You should do you own surveys and test if and what your customers are willing to pay for the subscription.
Will you be willing to pay $1.00 per month to make your favorite site Ad-Free? Take a poll on the right side panel of this blog.
Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra
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Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on http://www.web-analytics-jobs.com/
Monday, October 13, 2008
Direct Marketing Association's Behavioral Targeting Survey
Direct Marketing Association (DMA) is seeking marketers from companies with behavioral targeting programs to take a 10-minute survey on their companies’ experiences. The survey contains 24 questions and aims to answer:
All respondents will receive a top line report of the results of the survey. I will also post the results on this blog. If you are currently engaged in Behavioral Targeting, this is a great way to contribute to a report that will clarify the state of behavioral marketing today.
Take the DMA’s Behavioral Targeting Survey
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Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra
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Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on WebAnalytics Job Board
- How much companies are spending on behavioral targeting
- How much revenue it’s producing
- What are implementation issues
- Which behaviors they are using
All respondents will receive a top line report of the results of the survey. I will also post the results on this blog. If you are currently engaged in Behavioral Targeting, this is a great way to contribute to a report that will clarify the state of behavioral marketing today.
Take the DMA’s Behavioral Targeting Survey
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Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra
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Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on WebAnalytics Job Board
Wednesday, August 20, 2008
A/B and Multivariate Testing Landscape
In our most recent whitepaper we investigated the current state of A/B and Multivariate testing, focusing on how the practice is currently used and the obstacles companies face in implementing this type of an online strategy.
Our analysis, taken from surveys given at the eMetrics Marking Optimization Summit, found that 52% of online marketing managers are currently engaged in A/B or Multivariate testing and that an even greater percentage plan to begin testing within the next year.
A high-level overview of the findings:
Surprisingly lack of budget was one of the top reasons why companies were not involved in A/B or Multivariate Testing. But if you look at the chart below you will see that companies that do conduct A/B and Multivariate testing find it that it’s worth it. Majority of the respondents who engage in testing said that either it is worth it or can’t live without it. So if you are one of those who think because of lack of budget you can’t do A/B MVT, think again? Your Return will make it worthwhile to do testing. You will be able to move budget from other areas such as Ad spend to A/B testing. Do your ROI calculations. You will be surprised with the positive results you will get with developing a culture of continuous testing.
Our analysis, taken from surveys given at the eMetrics Marking Optimization Summit, found that 52% of online marketing managers are currently engaged in A/B or Multivariate testing and that an even greater percentage plan to begin testing within the next year.
A high-level overview of the findings:
- A variety of testing platforms are considered before making a final decision
- Experiments vary in frequency, page type and page element
- Practitioners often use more than one platform to meet their needs
- Pretest hypothesis often fail
- Lack of Budget was cited as the main reason by those who currently do not do any testing
- Complexity of Tools and lack of best practices were two top challenges faced by those engaged in Testing
- A/B and Multivariate testing is “worth it”
- Behavioral targeting is a small but growing practice
Surprisingly lack of budget was one of the top reasons why companies were not involved in A/B or Multivariate Testing. But if you look at the chart below you will see that companies that do conduct A/B and Multivariate testing find it that it’s worth it. Majority of the respondents who engage in testing said that either it is worth it or can’t live without it. So if you are one of those who think because of lack of budget you can’t do A/B MVT, think again? Your Return will make it worthwhile to do testing. You will be able to move budget from other areas such as Ad spend to A/B testing. Do your ROI calculations. You will be surprised with the positive results you will get with developing a culture of continuous testing.
You can download the whitepaper from ZeroDash1 website.
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New Position
Web Data Analyst at Alzheimer's Association (Chicago, IL)
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Monday, March 10, 2008
Typical Bounce Rates: Survey Results
Bounce rate has become one of the most talked about web metrics, and a lot has been written about what this metrics means and how it should be interpreted and used. I also wrote about Bounce Rate in my post called Bounce Rate Demystified.
This post is about the follow-up question "Ok, I understand what bounce rate is and see the importance of it, now tell me, What is the typical Bounce Rate?"
To answer this very question, I conducted a survey to understand what Bounce Rates to expect for various types of sites. The sites were classified under 6 categories, ecommerce, Product Information, Lead Generation, News/Media, Branding and Other. Other was a bucket for sites that did not fit other 5 categories, some of the sites included in “Other” where social networking, online gaming, travel search engine, tool/utility, bank and training, customer support. Since most of the sites have more than one purpose, respondents were asked to select only one category to classify theirs sites based on the main purpose of the site.
Let’s jump into the results.
Bounce Rate Range
The table below shows the minimum and maximum bounce rates for the six categories. Bounce Rates ranged from 3.24% – 85%.
Average Bounce Rate
Average bounce rate of 80 sites who responded was 40.58%.
Average bounce rates were above 30% of all the six categories. News/Media sites had highest average bounce rates. This is what I had expected too, considering how users consume or reach media sites. A lot of visitors reach a news/media site via a link from another site, blog post etc. Once they read the article/news they go back to the sources that lead them there.
Bounce Rates on Top Entry Page
Top entry page is the page where majority of the visitors enter the site. The following chart shows the bounce rates on the top entry pages of various types of sites.
For all the site categories, average bounce rate on the top entry page was lower than the average bounce rate. News/Media had the highest bounce rate on their top entry pages. Again, as I said above, visitors enter news/media site via link from another site, blog post etc and go back to the source after reading the news/story.
Bounce Rate on the Home Page
Before the proliferation of the search engines there used be one entry page to the site and that was called home page. Almost all of the visitors entered the site though the home page. Today visitors enter the site via various pages and a lot of them might not even see the home page during their visit as I saw with some of my clients and wrote in my blog post "Homepage – How critical is it".
The following chart shows the percentage of sites that have Home page as the top entry page. The survey showed that Homepage is still the top entry page for majority of the sites.
Except News/Media site other categories of sites had a higher Bounce Rate when the home page was the top entry page. I think when user enter a News/Media site via home page they know the brand name and are coming to look at what is currently available and use home page to dive deeper into the site.
One of the possible reasons for a higher bounce rate, when home page is the top entry page, is that the home page in most of the cases is very generic and shows up in search engine results pages for keywords that might not be on the home page any more. For example an eCommerce site might have showcased an iPhone on the homepage when the site was indexed. A user searches on iPhone and lands on the sites homepage. Guess what? The site is no longer showcasing iPhone and now the product that they are showing on homepage is a Blackberry instead. What does the user, who is looking for iPhone, do? Most likely, Bounces, resulting in higher bounce rate. Considering this very impact, I had written an article called Follow the Search. Check it for a tip on how to lower the bounce rate on home page.
Search and Bounce Rate
Search, paid or organic, is one of the top traffic drivers for most of the sites. The bounce rate on Paid Search was higher for all the categories except for News/Media. This is alarming considering you are paying for all the visitors. The worst of all were Branding sites. I am sure when you talk to the marketing (or campaign managers) they will say that mission was accomplished since the user did come to the site even if they left without going any further. I agree that a visitors was exposed to brand but there is more that a marketers needs to think about than just getting visitors on the site (this is a topic for another post so I won’t go in details in this article).
News/Media site showed higher bounce rate for organic search then paid and lower than paid search. Again, as mentioned above possible reason is that when visitors find a new or story via search they come to a specific story and then leave after reading it, while visitors coming by paid search are either driven to home page or a landing page and expect to dive into at least another page.
Landing Pages and Bounce Rate
The question is do landing pages affect the bounce rate? Should you have a landing page? Except for lead generation sites, majority of all other site categories did not have unique landing pages for their campaigns.
As most of the sites have a Paid Search Campaigns (PPC), I used PPC to understand if Landing pages have an impact on the bounce rates. All three categories that answered the question about landing page and PPC campaigns showed that having a unique landing page for each campaign dramatically decreased the bounce rate. There was a drop of over 25 percentage points in bounce rate when unique landing pages were used as compared to when no unique landing pages were used. I hope this gives you are reason to start thinking about having unique landing pages for your campaigns.
Summary
Questions? Comments? or to get a PDF of this article, email me at batraonline@gmail.com
Sponsored Message: Reduce Bounce Rate and Increase Conversion Optizent UnBounce. Convert any page into a unique landing page on the fly.
This post is about the follow-up question "Ok, I understand what bounce rate is and see the importance of it, now tell me, What is the typical Bounce Rate?"
To answer this very question, I conducted a survey to understand what Bounce Rates to expect for various types of sites. The sites were classified under 6 categories, ecommerce, Product Information, Lead Generation, News/Media, Branding and Other. Other was a bucket for sites that did not fit other 5 categories, some of the sites included in “Other” where social networking, online gaming, travel search engine, tool/utility, bank and training, customer support. Since most of the sites have more than one purpose, respondents were asked to select only one category to classify theirs sites based on the main purpose of the site.
Let’s jump into the results.
Bounce Rate Range
The table below shows the minimum and maximum bounce rates for the six categories. Bounce Rates ranged from 3.24% – 85%.
Average Bounce Rate
Average bounce rate of 80 sites who responded was 40.58%.
Average bounce rates were above 30% of all the six categories. News/Media sites had highest average bounce rates. This is what I had expected too, considering how users consume or reach media sites. A lot of visitors reach a news/media site via a link from another site, blog post etc. Once they read the article/news they go back to the sources that lead them there.
Bounce Rates on Top Entry Page
Top entry page is the page where majority of the visitors enter the site. The following chart shows the bounce rates on the top entry pages of various types of sites.
For all the site categories, average bounce rate on the top entry page was lower than the average bounce rate. News/Media had the highest bounce rate on their top entry pages. Again, as I said above, visitors enter news/media site via link from another site, blog post etc and go back to the source after reading the news/story.
Bounce Rate on the Home Page
Before the proliferation of the search engines there used be one entry page to the site and that was called home page. Almost all of the visitors entered the site though the home page. Today visitors enter the site via various pages and a lot of them might not even see the home page during their visit as I saw with some of my clients and wrote in my blog post "Homepage – How critical is it".
The following chart shows the percentage of sites that have Home page as the top entry page. The survey showed that Homepage is still the top entry page for majority of the sites.
Except News/Media site other categories of sites had a higher Bounce Rate when the home page was the top entry page. I think when user enter a News/Media site via home page they know the brand name and are coming to look at what is currently available and use home page to dive deeper into the site.
One of the possible reasons for a higher bounce rate, when home page is the top entry page, is that the home page in most of the cases is very generic and shows up in search engine results pages for keywords that might not be on the home page any more. For example an eCommerce site might have showcased an iPhone on the homepage when the site was indexed. A user searches on iPhone and lands on the sites homepage. Guess what? The site is no longer showcasing iPhone and now the product that they are showing on homepage is a Blackberry instead. What does the user, who is looking for iPhone, do? Most likely, Bounces, resulting in higher bounce rate. Considering this very impact, I had written an article called Follow the Search. Check it for a tip on how to lower the bounce rate on home page.
Search and Bounce Rate
Search, paid or organic, is one of the top traffic drivers for most of the sites. The bounce rate on Paid Search was higher for all the categories except for News/Media. This is alarming considering you are paying for all the visitors. The worst of all were Branding sites. I am sure when you talk to the marketing (or campaign managers) they will say that mission was accomplished since the user did come to the site even if they left without going any further. I agree that a visitors was exposed to brand but there is more that a marketers needs to think about than just getting visitors on the site (this is a topic for another post so I won’t go in details in this article).
News/Media site showed higher bounce rate for organic search then paid and lower than paid search. Again, as mentioned above possible reason is that when visitors find a new or story via search they come to a specific story and then leave after reading it, while visitors coming by paid search are either driven to home page or a landing page and expect to dive into at least another page.
Landing Pages and Bounce Rate
The question is do landing pages affect the bounce rate? Should you have a landing page? Except for lead generation sites, majority of all other site categories did not have unique landing pages for their campaigns.
As most of the sites have a Paid Search Campaigns (PPC), I used PPC to understand if Landing pages have an impact on the bounce rates. All three categories that answered the question about landing page and PPC campaigns showed that having a unique landing page for each campaign dramatically decreased the bounce rate. There was a drop of over 25 percentage points in bounce rate when unique landing pages were used as compared to when no unique landing pages were used. I hope this gives you are reason to start thinking about having unique landing pages for your campaigns.
Summary
- Remember every site is unique so will have a unique bounce rate. Bounce rates ranged from 3.24% - 85%
- Paid search has higher bounce rate than organic search, unless you have a news/media site.
- If you top entry page is Home page then you can expect to have higher bounce rate. Using Behavioral Targeting can make your homepage a unique landing page on the fly and hence result in reducing bounce rates.
- Landing page make a significant impact on the bounce rate. Consider having a unique landing page for every campaign you run.
Questions? Comments? or to get a PDF of this article, email me at batraonline@gmail.com
Sponsored Message: Reduce Bounce Rate and Increase Conversion Optizent UnBounce. Convert any page into a unique landing page on the fly.
Sunday, February 10, 2008
Web Analytics Surveys
eMetrics Survey
Jim Sterne is conducting an eMetrics survey about web analytics usage and tools. The purpose of this survey is to find out which channels marketers and analysts are measuring, how they are using that data to optimize marketing and their main objectives for marketing optimization this year.
The survey is really short; it has only 9 questions and should not take more than 5 minutes.
Here is the link to take this survey
Bounce Rate Survey
Recently I conducted a survey to understand bounce rates of different kinds of sites. Currently I am in the process of analyzing the results. I hope to post the results within 2 weeks.
Do you have a survey idea? Send it to me.
Jim Sterne is conducting an eMetrics survey about web analytics usage and tools. The purpose of this survey is to find out which channels marketers and analysts are measuring, how they are using that data to optimize marketing and their main objectives for marketing optimization this year.
The survey is really short; it has only 9 questions and should not take more than 5 minutes.
Here is the link to take this survey
Bounce Rate Survey
Recently I conducted a survey to understand bounce rates of different kinds of sites. Currently I am in the process of analyzing the results. I hope to post the results within 2 weeks.
Do you have a survey idea? Send it to me.
Monday, February 04, 2008
Bounce Rate Survey needs your input
Have you wondered how the bounce rate of your site compares to the others in the same industry? After I wrote the blog post about Bounce Rate I got several emails asking me if I had data or info on the bounce rate in their industry. Here is your chance to participate in an effort to collect bounce rate and conversion data. Please take few minutes to fill out a small survey.
I will publish the results on this blog and in Web Analytics Association’s newsletter.
Take Bounce Rate Survey and help me gather this information which will benefit all of us.
Note: Here are the results of Salary Survey that I conducted last year.
Note: I will be closing this survey on 5th, so please participate it in now.
I will publish the results on this blog and in Web Analytics Association’s newsletter.
Take Bounce Rate Survey and help me gather this information which will benefit all of us.
Note: Here are the results of Salary Survey that I conducted last year.
Note: I will be closing this survey on 5th, so please participate it in now.
Wednesday, January 16, 2008
Bounce Rate Survey
Have you wondered how the bounce rare of your site compares to the others in the same industry?
After I wrote the blog post about Bounce Rate I got several emails asking me if I had data or info on the bounce rate in their industry.
Here is your chance to participate in an effort to collect bounce rate and conversion data. Please take few minutes to fill out a small survey. I will publish the results on this blog.
Take Bounce Rate Survey
Note: Here are the results of Salary Survey, that I conducted last year.
After I wrote the blog post about Bounce Rate I got several emails asking me if I had data or info on the bounce rate in their industry.
Here is your chance to participate in an effort to collect bounce rate and conversion data. Please take few minutes to fill out a small survey. I will publish the results on this blog.
Take Bounce Rate Survey
Note: Here are the results of Salary Survey, that I conducted last year.
Tuesday, January 01, 2008
Web Analytics Salary Survey 2007
Web Analytics has become one of the hottest career fields in past year. This is exactly what I predicted in January of 2007 when I made the predictions for 2007
Recently an article on WISTV.com says
Companies everywhere are allocating resources to developing effective Web sites, says O'Donnell. [GL1] She points to Web analytics as a specific, cutting-edge job choice. "Companies need people who can make their sites easy to navigate and visually impactful, so Web analysts need to understand human psychology and also be slightly obsessed with the Web," she says.
As people make a decision about their career one of the questions that everybody has on their mind is “What can expect in terms of money?” To answer this question I conducted a salary survey a few months back. In this post I am going to post the result of that survey. I would like to thank all of you who participated in this survey.
I had total of 102 responses from web analysts around the world. I did not have enough data to show salary results for any other country except US. In future I will conduct a survey for a longer period of time to get more data from other countries as well. Every position except the Director had siginificant number of respondents. So when you look at these numbers keep that in mind that salary for Director level might not be a true representation of the actual salaries.
Average and Median Salary by Title
Average salaries and bonus for web analytics positions ranged from $31,000 to $212,000. Most of the people with Analyst titled had 0-2 years of experience. It appears that as these Analysts get more experience and transition into Sr. Analyst their salaries jump significantly (+42% on average).
Base Salary by Job Title
Base Salary and Bonus by Job Title
Average Base Salary and Bonus by Job Title
Recently an article on WISTV.com says
Companies everywhere are allocating resources to developing effective Web sites, says O'Donnell. [GL1] She points to Web analytics as a specific, cutting-edge job choice. "Companies need people who can make their sites easy to navigate and visually impactful, so Web analysts need to understand human psychology and also be slightly obsessed with the Web," she says.
As people make a decision about their career one of the questions that everybody has on their mind is “What can expect in terms of money?” To answer this question I conducted a salary survey a few months back. In this post I am going to post the result of that survey. I would like to thank all of you who participated in this survey.
I had total of 102 responses from web analysts around the world. I did not have enough data to show salary results for any other country except US. In future I will conduct a survey for a longer period of time to get more data from other countries as well. Every position except the Director had siginificant number of respondents. So when you look at these numbers keep that in mind that salary for Director level might not be a true representation of the actual salaries.
Average and Median Salary by Title
Average salaries and bonus for web analytics positions ranged from $31,000 to $212,000. Most of the people with Analyst titled had 0-2 years of experience. It appears that as these Analysts get more experience and transition into Sr. Analyst their salaries jump significantly (+42% on average).
Base Salary by Job Title
Base Salary and Bonus by Job Title
Average Base Salary and Bonus by Job Title
Over 57% of the respondent had bonus along with the base salaries. Bonus was a component of total package at all the positions.
Sr. Managers seem to have higher bonus than people with Director Title. Since there were very few “Directors” who participated in the survey I am not confident that these numbers truly represent the current market salaries. (I encourage you to participate in next survey that I will conduct to make sure we have enough data points).
Salary based on Total years of Experience
Base Salary by total years of experience
As expected salaries increased with the years of experience. Median salary of “7 and Above” year was below median salary of 5-7 year of experience. I think the cause of this was that a lot of people with experience in other fields made a move to Web Analytics. Their salary in web analytics is higher than what they were making in their previous jobs but still below that of others who have been working in web analytics or marketing fields.
Base Salary and Bonus by total years of experience
Average Base Salary and Bonus by total years of experience
% of compensation in bonus grows with the number of years of experience.
People with 0-2 years of experience make an average of 6% of their base in bonus
People with 2 -5 years of experience make an average of 13% of their base in bonus
People with 5-7 years of experience make an average of 16.5% of their base in bonus
People with 7 and above years of experience make an average of 17.9% of their base in bonus
So do you fall in this range? What would you like to see in future surveys? Leave anonymous comments if you don’t want to disclose your name?
Please contact me at batraonline at gmail.com to get a PDF copy of this report.
Wednesday, November 07, 2007
Web Analytics Survey by Eric Peterson
Twice a year Eric Peterson conducts a survey of the practitioner, vendor, and consultant landscape in an attempt to answer critical questions about web analytics.
This particular survey is focusing on web analytics tools and will examine their distribution of deployment and overall customer satisfaction with the tools and the vendors who supply them. The survey is completely anonymous, and if you have any questions about the survey, please email them Eric Peterson. Take the Web Analytics Demystified Fall 2007 Survey Right Now! It should take about 15 mins of your time.
Everyone who completes the survey will be given a discount code to purchase The Big Book of Key Performance Indicators for over 50% off the cover price (a savings of $10.00!) Additionally, all of the resulting research will be made freely available through Web Analytics Demystified's web site (you can download research from our Spring 2007 survey here.)
This particular survey is focusing on web analytics tools and will examine their distribution of deployment and overall customer satisfaction with the tools and the vendors who supply them. The survey is completely anonymous, and if you have any questions about the survey, please email them Eric Peterson. Take the Web Analytics Demystified Fall 2007 Survey Right Now! It should take about 15 mins of your time.
Everyone who completes the survey will be given a discount code to purchase The Big Book of Key Performance Indicators for over 50% off the cover price (a savings of $10.00!) Additionally, all of the resulting research will be made freely available through Web Analytics Demystified's web site (you can download research from our Spring 2007 survey here.)
Thursday, August 02, 2007
Web Analytics Jobs Trend: Aug 2007
Here is the latest update on “Web Analytics” jobs.
This snapshot was taken on Aug 1st from Indeed.com and SimplyHired.com. Both of these sites are job aggregators that collect open job positions from individual company sites and from job boards such as HotJobs.com. SimplyHired.com also provides job boards called job-a-matic, like the Job Board I have on my blog. These job boards allow individual bloggers or site owners to quickly create a job board specific to their site’s content. Not much has changed from the last month, the jobs remain at the same level as the last month.
Which tool experience is in demand?
Again, not a big change from last month.
This snapshot was taken on Aug 1st from Indeed.com and SimplyHired.com. Both of these sites are job aggregators that collect open job positions from individual company sites and from job boards such as HotJobs.com. SimplyHired.com also provides job boards called job-a-matic, like the Job Board I have on my blog. These job boards allow individual bloggers or site owners to quickly create a job board specific to their site’s content. Not much has changed from the last month, the jobs remain at the same level as the last month.
Which tool experience is in demand?
Again, not a big change from last month.
Open Job Positions on indeed.com and simplyhired.com for various web analytics tools.
3 month comparison of open job positions for various web analytics tools based on indeed.com data.
If you want to start a career in web analytics and don't know where to start, check out my article starting a career in Web Analytics and my Web Analyst interview series to see how others got started in web analytics.
Thank you to all of you who promoted and participated in the web analyst job surevy that I conducted last month. I will be publishing the results soon.
This will be the last monthly update on Job trends unless I see a big change. I might switch to quarterly update instead so stay tuned.
Saturday, July 14, 2007
Last Call to participate in Web Analyst Salary and Skills Survey
I am conducting a simple 5 minute survey on “Web Analyst Salary and Skills”. I have had a good response so far; however I need some more responses. If you have not taken the survey then please take 5 minutes (or less) to answer few simple questions.
Thanks to all of you who took the survey. I would also like thank Manoj Jasra, Marshall Sponder and Stephane Hamel for spreading the word about this survey (If I missed anybody then please email me their/your information).
I will appreciate if you can spread the word about this survey among your colleagues and friends.
I hope to publish the results of this survey by end of this month (or early next month).
Thanks to all of you who took the survey. I would also like thank Manoj Jasra, Marshall Sponder and Stephane Hamel for spreading the word about this survey (If I missed anybody then please email me their/your information).
I will appreciate if you can spread the word about this survey among your colleagues and friends.
I hope to publish the results of this survey by end of this month (or early next month).
Wednesday, July 04, 2007
Web Analytics Salary and Skills Survey
I have been writing about hot web analytics job market and the shortage of web analysts in the market. As a result of these posts, I am getting lot of queries asking if I have any data on the Web Analyst salaries.
I also get a lot of questions regarding the skills required to be a web analyst. I did a post while back on “Starting a career Web Analytics”and posted my views, Stéphane Hamel wrote an article recently on the same subject. But what is missing is you all's input.
I am taking this opportunity to get your input. Please take 5 minutes to take this simple survey to help me understand the salary and skills of web analyst. I will provide the results on this blogs later this month.
Bloggers, I will appreciate if you can help me promote this survey.
Thanks for all your help.
I also get a lot of questions regarding the skills required to be a web analyst. I did a post while back on “Starting a career Web Analytics”and posted my views, Stéphane Hamel wrote an article recently on the same subject. But what is missing is you all's input.
I am taking this opportunity to get your input. Please take 5 minutes to take this simple survey to help me understand the salary and skills of web analyst. I will provide the results on this blogs later this month.
Bloggers, I will appreciate if you can help me promote this survey.
Thanks for all your help.
Sunday, July 01, 2007
Web Analytics Jobs Trend: July 2007
Here is the latest update on “Web Analytics” jobs.
This snapshot was taken on July 1st. from Indeed.com and SimplyHired.com. Both of these sites are job aggregators that collect open job positions from individual company sites and from job boards such as HotJobs.com. SimplyHired.com also provides job boards called job-a-matic, like the Job Board I have on my blog. These job boards allow individual bloggers or site owners to quickly create a job board specific to their site’s content.
Unlike last month, simplyhired.com is now listing more jobs than indeed.com. One likely reason is that all these job-a-matic jobs boards are getting more and more jobs listed on them and these boards are only tracked by simplyhired.
Note Month in the above graph represents the month when the data was gathered.
Indeed.com shows a big downwards trend in open jobs while simplyhired.com shows a slight upward tick. Web Analytics jobs listed on indeed.com are down 21% from last month. On Simplyhired.com open jobs are up 2.64% from last month.
“Web Analytics” jobs listed on indeed.com are up 54.79% from Jan 1st numbers. Since simplyhired now list more open jobs I might switch to reporting baseline with respect to numbers reported by simplyhired. I started tracking jobs listed on simplyhired.com from March onwards. Compared to March “web analytics” jobs listed on SimplyHired.com are up 49.82%.
A lot of job positions never are listed on any job board or company sites. These jobs are filled by networking and referrals. So if you are looking for a job and none of the listed jobs meet your passions float your name, let people in your networks and recruiters know what you are looking for and chances are you will find your dream job.
Which tool experience is in demand?
Open Job Positions on indeed.com and simplyhired.com for various web analytics tools.
3 month comparison of open job positions for various web analytics tools based on indeed.com data.
Key Findings
I have to admit, I am pleasantly surprised by Google Analytics capabilities. (one day I will write about my experiences with Google Analytics). If you are looking for help with Google Analytics please email me at batraonline at gmail.com.
Want to start a career in web analytics? Check out my article starting a career in Web Analytics and my Web Analyst interview series to see how others got started in web analytics.
I am conducting a survey to understand the salaries offered to Web Analysts (All levels). I will publish the results in future posts. Please take 2 mins to take the Web Analysts Salary survey.
This snapshot was taken on July 1st. from Indeed.com and SimplyHired.com. Both of these sites are job aggregators that collect open job positions from individual company sites and from job boards such as HotJobs.com. SimplyHired.com also provides job boards called job-a-matic, like the Job Board I have on my blog. These job boards allow individual bloggers or site owners to quickly create a job board specific to their site’s content.
Unlike last month, simplyhired.com is now listing more jobs than indeed.com. One likely reason is that all these job-a-matic jobs boards are getting more and more jobs listed on them and these boards are only tracked by simplyhired.
Note Month in the above graph represents the month when the data was gathered.
Indeed.com shows a big downwards trend in open jobs while simplyhired.com shows a slight upward tick. Web Analytics jobs listed on indeed.com are down 21% from last month. On Simplyhired.com open jobs are up 2.64% from last month.
“Web Analytics” jobs listed on indeed.com are up 54.79% from Jan 1st numbers. Since simplyhired now list more open jobs I might switch to reporting baseline with respect to numbers reported by simplyhired. I started tracking jobs listed on simplyhired.com from March onwards. Compared to March “web analytics” jobs listed on SimplyHired.com are up 49.82%.
A lot of job positions never are listed on any job board or company sites. These jobs are filled by networking and referrals. So if you are looking for a job and none of the listed jobs meet your passions float your name, let people in your networks and recruiters know what you are looking for and chances are you will find your dream job.
Which tool experience is in demand?
Open Job Positions on indeed.com and simplyhired.com for various web analytics tools.
3 month comparison of open job positions for various web analytics tools based on indeed.com data.
Key Findings
- WebTrends and Omniture skills are equally in demand.
- Open Jobs listed for almost all the tools, except Google Analytics, is down from last month.
- Last month I wrote that I expected “Google Analytics” jobs to go up considering all the press coverage V2 of Google Analytics got. Voila!! this month’s data proves that I was right with my prediction. Jobs requiring “Google Analytics” skills are up 14% and 19% on indeed.com and simplyhired.com respectively.
I have to admit, I am pleasantly surprised by Google Analytics capabilities. (one day I will write about my experiences with Google Analytics). If you are looking for help with Google Analytics please email me at batraonline at gmail.com.
Want to start a career in web analytics? Check out my article starting a career in Web Analytics and my Web Analyst interview series to see how others got started in web analytics.
I am conducting a survey to understand the salaries offered to Web Analysts (All levels). I will publish the results in future posts. Please take 2 mins to take the Web Analysts Salary survey.
Friday, March 30, 2007
Web Analytics Demystified Survey
Eric Peterson is conducting a short survey (I took the survey so can attest that really is short) of web analytics users, practitioners, vendors, and consultants is designed to identify some of the challenges we all face when analyzing our web sites.
This important study is the first of its kind to inquire about specific attitudes towards web analytics usage across a wide-range of participants. This research will be used to create FREELY AVAILABLE industry benchmarks covering many previously un-examined aspects of the web analytics industry and your participation is VERY IMPORTANT.
To encourage you to take this important survey TODAY, he is offering two valuable incentives for your time:
According to Eric, this survey is COMPLETELY ANONYMOUS so nothing to worry about. Your answers will not be associated with your email address or any other personally identifiable information. If you have any questions or concerns about your privacy, please feel free to write him at eric@webanalyticsdemystfied.com.
If you'd like to learn more about the survey before participating, please copy the following URL into your web browser:
http://www.webanalyticsdemystified.com/survey
This important study is the first of its kind to inquire about specific attitudes towards web analytics usage across a wide-range of participants. This research will be used to create FREELY AVAILABLE industry benchmarks covering many previously un-examined aspects of the web analytics industry and your participation is VERY IMPORTANT.
To encourage you to take this important survey TODAY, he is offering two valuable incentives for your time:
- A free copy of the aggregated survey results when they're available in early May, 2007
- 25% discount on the cost of purchasing both Web Analytics Demystified and The Big Book of Key Performance Indicators by Eric T. Peterson
According to Eric, this survey is COMPLETELY ANONYMOUS so nothing to worry about. Your answers will not be associated with your email address or any other personally identifiable information. If you have any questions or concerns about your privacy, please feel free to write him at eric@webanalyticsdemystfied.com.
If you'd like to learn more about the survey before participating, please copy the following URL into your web browser:
http://www.webanalyticsdemystified.com/survey
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