Tuesday, December 09, 2008

Consumers Don’t Like Ads but Won’t Pay for Ad-Free Sites

A survey by Ad Age asked consumers if they would be willing to pay $39.99/year or $29.99/year to make their favorite sites ad-free. 69% of them responded with a NO. 82% were unlikely to pay even $29.99/year. Yes, consumers are not willing to pay even $2.50 per month for using their favorite sites.

It was not clear how many respondents were for this survey.

It is possible that two price point, $39.99 and $29.99/year offered in this survey might be high. It is possible that there is price that consumer are willing to pay to use your site ad-free. You should do you own surveys and test if and what your customers are willing to pay for the subscription.

Will you be willing to pay $1.00 per month to make your favorite site Ad-Free? Take a poll on the right side panel of this blog.

Site: AnilBatra.com
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  1. Anonymous3:02 PM

    I think it depends on how you frame the question. I pay $5 a month to have LiveJournal ad-free, plus other perks (mostly 15 icons to use).

    $5 doesn't seem like much to me, so sure, I'll pay it! $60 a year??! Uhmm, no thanks. LJ makes it easy to buy in 1 month, 3 months, 6 month and yearly options. So I think the survey may be a result of question bias.

  2. Anonymous9:53 PM

    Considering you can use free plugins such as Ad Block Plus, why would you even pay?

  3. Anonymous1:00 PM

    The questions is the key. I think that a monthly based breakdown is better.

  4. Anonymous3:43 PM

    It depends as well on which kinds of sites. Some sites would not be worth paying for whilst others would fare with a higher percentage of their visitors paying up.
    I think the framing of the question would make a difference as well. 50p a day sounds much better than £15 a month or £180 a year.


I would like to hear your comments and questions.