Monday, December 01, 2008

WAA Webinar - 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

I invite you to a Web Analytics Association's webinar on Behavioral Segmentation, Targeting and Interactive Marketing that I am doing on December 4th.

I will be joined by two very intelligent and highly respected personalities in web analytics and interactive marketing space, Gary Angel of Sephonic and Akin Arikan of Unica.

Gary Angles co-founded Semphonic and is president and chief technology officer. He’s responsible for leading Semphonic’s development of Web analytics and SEM decision making tools for web marketing professionals. Read Gary's blog at

Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also a Director of Product Marketing and Strategy at Unica Corporation, responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Read Akin's blog at

Here is a brief description of the presentation

" 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing"
The saw to a carpenter is as vital as segmentation is to a web analyst. Without segmentation, reporting can hardly be called analytics. Behavioral segmentation lays the groundwork for behavioral targeting which automates the process of turning insights into action. Using both behavioral segmentation and automated targeting, the online marketer can truly begin to be interactive - driving a timely dialog between the customer and company which build on the individuals past and current online behaviors.
Please join me, Gary and Akin on December 4th at 12:00 Noon EST.

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Technical Consultant for Internet Marketing and Web Analytics at Unica (Waltham, MA)

1 comment:

  1. Anonymous12:09 PM

    Thank you for the invitation, I plan on going. Nice read by the way :)


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