Monday, October 13, 2008

Direct Marketing Association's Behavioral Targeting Survey

Direct Marketing Association (DMA) is seeking marketers from companies with behavioral targeting programs to take a 10-minute survey on their companies’ experiences. The survey contains 24 questions and aims to answer:
  • How much companies are spending on behavioral targeting

  • How much revenue it’s producing

  • What are implementation issues

  • Which behaviors they are using

All respondents will receive a top line report of the results of the survey. I will also post the results on this blog. If you are currently engaged in Behavioral Targeting, this is a great way to contribute to a report that will clarify the state of behavioral marketing today.

Take the DMA’s Behavioral Targeting Survey

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