Wednesday, February 21, 2007

Interactive Ad Bureau (IAB) Opens D.C. Office and a Lobbyist

Aiming to increase its sway over government, the Interactive Advertising Bureau has opened a Washington, D.C. office and hired its first in-house lobbyist, Mike Zaneis. Source:

Prior to joining IAB, Zaneis served as executive director of technology and e-commerce at U.S. Chamber of Commerce in Washington.

Zaneis predicts the upcoming Congress will see a number of Internet topics debated on the Hill, including privacy concerns, spyware legislation, data security legislation, and net neutrality.

"Congress is starting to take a look at this and is trying to understand how the Internet really works. And since advertising is the engine that allows the Internet to go, we're going to have to engage with them and do some education on what our members are doing," said Zaneis. Source:

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