Web Analytics Survey by Eric Peterson

Twice a year Eric Peterson conducts a survey of the practitioner, vendor, and consultant landscape in an attempt to answer critical questions about web analytics.
This particular survey is focusing on web analytics tools and will examine their distribution of deployment and overall customer satisfaction with the tools and the vendors who supply them. The survey is completely anonymous, and if you have any questions about the survey, please email them Eric Peterson. Take the Web Analytics Demystified Fall 2007 Survey Right Now! It should take about 15 mins of your time.
Everyone who completes the survey will be given a discount code to purchase The Big Book of Key Performance Indicators for over 50% off the cover price (a savings of $10.00!) Additionally, all of the resulting research will be made freely available through Web Analytics Demystified's web site (you can download research from our Spring 2007 survey here.)

XChange, Web Analytics 3.0 and Behavioral Targeting

I am back from from XChange, a conference organized by Semphoic in Napa last Thursday and Friday. The Conference consisted of many small discussion groups ("Huddles") hosted by facilitator experts in specific topic areas. I felt that this was a great way to have all the attendees participate in the conversation. In most of the conferences it is usually one way communication (speaker to audience), even though there is an opportunity to ask questions still only few participants are involved, but these types of huddles provided a way for every participant to talk about their experiences and voice their opinions.

I lead the huddles on Behavioral Targeting and Practical Approach to Online Campaign Measurement.
Eric Peterson of Web Analytics Demystified was the keynote speaker. As always Eric is fun and informative to listen to. In his keynote he talked about how we are fast moving (already are) in Web Analytics 2.0 era and introduced the concept of Web Analytics 3.0, mobile analytics (see side note). Attached is the pdf of his Keynote presentation.

It was a great event and I congratulate Gary, Grace and other members of Semphonic team for arranging such a great event. I look forward to the next year’s event.



Gary Angel and I at XChange


Picture courtesy Eric Peterson

In case you could not make it to XChange and missed my great huddle on “Behavioral Targeting”, you have another opportunity to listen my views on Behavioral Targeting at eMetrics in Washinton D.C. eMetrics is another great conference that brings the participants from all around the world. Last eMetrics in San Francisco was the largest to date, the one is D.C. is expected to bring even more attendees.

Side Note: Eric and I later discussed how I did some early mobile analytics work for one of my clients, a leading mobile services provider, while I was a digiMine (now Revenue Science). At that time we were still trying to figure out the whole mobile analysis. Our solution was a hack; we used wap gateway logs and converted them into web logs format. Phone number was used in place of a cookie. It was not the best solution but given what we had it was great and helped us analyze and meet our business goals. Now the technology is changing and I am sure web analytics tools will become sophisticated enough to cater to the measurement, analysis and optimization needs. I even put together a presentation on how Behavioral Targeting can be deployed combining the web and mobile data; however, this never reached anywhere (long story) but I know it was coming. Revenue Science just announced Mobile BT, more on this later (Disclaimer: The presentation I put together has nothing to do with Revenue Sciences new Mobile BT offering, like I said my presentation never reached anywhere except one person).

Web Analytics Demystified Survey

Eric Peterson is conducting a short survey (I took the survey so can attest that really is short) of web analytics users, practitioners, vendors, and consultants is designed to identify some of the challenges we all face when analyzing our web sites.

This important study is the first of its kind to inquire about specific attitudes towards web analytics usage across a wide-range of participants. This research will be used to create FREELY AVAILABLE industry benchmarks covering many previously un-examined aspects of the web analytics industry and your participation is VERY IMPORTANT.

To encourage you to take this important survey TODAY, he is offering two valuable incentives for your time:

1. A free copy of the aggregated survey results when they're available in early May, 2007


2. 25% discount on the cost of purchasing both Web Analytics Demystified and The Big Book of Key Performance Indicators by Eric T. Peterson

According to Eric, this survey is COMPLETELY ANONYMOUS so nothing to worry about. Your answers will not be associated with your email address or any other personally identifiable information. If you have any questions or concerns about your privacy, please feel free to write him at eric@webanalyticsdemystfied.com.

If you'd like to learn more about the survey before participating, please copy the following URL into your web browser:

http://www.webanalyticsdemystified.com/survey

Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts

As most of you know that capturing, analyzing, and interpreting campaign and website data is often a significant challenge. Vast amounts of data, disparate information sources, and confusing analytical tools are only a few of the obstacles between managers and actionable business insights.
To help you overcome these obstacles, Eric T. Peterson, author of the best-selling book Web Analytics Demystified and host of the popular blog Web Analytics Demystified, will be hosting an American Marketing Association (AMA) On-Demand webcast titled "Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts" this Tuesday, March 6th.
The main focus of this webcast will be to teach ten simple but proven strategies that marketers can use to leverage web analytics and improve their online success. It will also address a number of more advanced topics, including analytic challenges related to social media, rich Internet applications, blogs, and podcasts.

If, one or more of the following are your responsibility then this webcast is for you:
• "Marketing"
• eCommerce website
• Online marketing
• Web analytics
• Reporting and analysis
• Advertising
• Marketing operations
• Marketing strategy
• Marketing planning
• Marketing budgeting
• Website development and administration
Register for this FREE webcast at http://www.marketingpower.com/webcast332.php