Showing posts with label Training. Show all posts
Showing posts with label Training. Show all posts

Thursday, August 02, 2018

Google Tag Manager Workshop in Seattle, WA

I will be conducting a full day Google Tag Manager Workshop in Bellevue (Seattle),  Come and learn how Google Tag Manage works and how you can start it to use it for your business.
After this class, you will know how to confidently use Google Tag Manager and deploy Google Analytics and Facebook pixel.


Date: Sept 17th
Time: 10 AM – 4:00 PM
Location: 3600 136th Pl SE # 300, Bellevue, WA 98006
Pricing
$699 – Before Aug 15th (Early Bird)  - Save $100 - Signup now
$799 – After Aug 15th


This is a great opportunity for you to remove your fear of Google Tag Manager, and get trained so that you can use it with confidence.
What will this training cover?
This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that you will love this course.

Here is what some of the students of my online class are saying:

Troy – AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on udemy to teach me this and NOTHING came close to what Anil delivered in this course! I don't usually rate courses and place comments but I will make an exception in this case. Phenomenal class, covers everything, & well worth the money!

Ashish Batra – Initially I wasn’t sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. If you are a technical marketer, you must do it. Previously, I have done some other GTM courses and watched youtube videos. But this course is definitely among more practical courses and added value to my existing knowledge. p.s. Coincidentally, I share last name with instructor, but we aren’t related 

Kate Proyka –  The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.
Bryan Bloom – I already love love this course. It is at the correct speed and amount of explanation. I was so scared of GTM and now I am learning it and loving it!!!
In this course you will learn
  1. Fundamentals of Tag Manger (Applies to any tag manager)
  2. Signing up for Google Tag Manager
  3. Details of Google Tag Manager Interface
  4. How to setup Google Tag Manager for Google Analytics and track page views
  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager
  6. How to setup Button click tracking in Google Analytics
  7. Track JavaScript errors using GTM
  8. Deploy GTM in Wodpress
  9. Use Data Layer in Google Tag Manager
  10. Facebook Conversion and Re-targeting Pixel
  11. Facebook event tracking
Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.


Thursday, November 30, 2017

A crash course in SQL for Marketers and Marketing Analysts

These days SQL is a must have skill for marketers and marketing analysts. Data is everywhere but access to that data is still a challenge. 

Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how to write SQL on their own so that they are not dependent on IT. No SQL means no data and no data means no insights.

This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.

If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.

The course uses mySQL to show how SQL works but all the leanings and most of the scripts are also applicable to other databases such Microsoft SQL Server and Oracle.

You can get this course for only $10, limited quantity at Get SQL course for only $10 (let me know if the coupon is all sold out). Over 1000 students have already taken this course.

My other courses that are currently available online:
In addition to these courses, I offer customized training for organizations. Contact me for more details.

Tuesday, June 07, 2016

Web Analytics Under the Hood



Do you understand the mechanism of Web Analytics? Do you understand how data is collected and translated into the nice reports that you see in Google Analytics, WebTrends, Adobe etc.? Now you can.
Signup for my online course - "Web Analytics Under the Hood".

This Online course will go under the hood and show you how the data gets generated, collected and processed to generate beautiful reports that you
see in your Web Analytics tools.

Having a good understanding of what happens behind the scene will provide you the confidence you need to support your understanding of the reports and provide a fresh new perspective on Web Analytics reports.

This course will be helpful for both newcomers as well as seasoned professionals. I will cover topics that I ask in interviews while hiring a web analyst. This course will help you:
  • Understand how browser/server communication happens.
  • Understand how data gets passed to server.
  • Understand how data is collected ( Javascript, server logs) - Basics of Data Collection Javascript using Google Analytics as example.
  • Understand how cookies are used (we will look at Google Analytics cookies)
  • Understand how data is stored in the back-end.
  • Understand how data is processed.
  • Understand how data gets Converted into Visits, Visitors, Page Views, Referrer and various other reports.
Signup below to be notified when the course becomes available in Mid-July.  You can also pre-order this course for $50 (instead of $100). You will get a link for payment after you signup.

Signup to be notified of the availability of this course