Friday, March 30, 2007

Web Analytics Demystified Survey

Eric Peterson is conducting a short survey (I took the survey so can attest that really is short) of web analytics users, practitioners, vendors, and consultants is designed to identify some of the challenges we all face when analyzing our web sites.

This important study is the first of its kind to inquire about specific attitudes towards web analytics usage across a wide-range of participants. This research will be used to create FREELY AVAILABLE industry benchmarks covering many previously un-examined aspects of the web analytics industry and your participation is VERY IMPORTANT.

To encourage you to take this important survey TODAY, he is offering two valuable incentives for your time:

  1. A free copy of the aggregated survey results when they're available in early May, 2007

  2. 25% discount on the cost of purchasing both Web Analytics Demystified and The Big Book of Key Performance Indicators by Eric T. Peterson

According to Eric, this survey is COMPLETELY ANONYMOUS so nothing to worry about. Your answers will not be associated with your email address or any other personally identifiable information. If you have any questions or concerns about your privacy, please feel free to write him at

If you'd like to learn more about the survey before participating, please copy the following URL into your web browser:

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