Last Sunday I was looking at Keywords Report on Google Analytics for http://www.usaindian.net/. I saw a key phrase “bay area desi car buy” which drove few users to the site (Desi” is a term used by east Indians (India) to refer to each other). I got curious and went to Google to see where this site ranked on Google for this key phrase. As I was researching the keywords on Google, I noticed 3 types of paid ad targeting on Google Search Engine
1. Geo Targeting – Which we know that user allows it advertisers to do
2. In Session search targeting (I made up this term)
3. Combination of Geo and In-Session search targeting
I am going to show some screen shots that will show you these targeting in action
- Geo Targeting – I searched for “bay area car buy” (notice, I removed the word “desi” from the original query as it was not relevant to what I am going to show”.)
- Got paid ad related to my query “bay area car buy”
- I live in Seattle area and got an ad related to my geo-location as well.
- In-session Targeting - After seeing the above results I got curious about what other kind of targeting Google is doing so I changed my query to search for “Chicago Car Buy” and found
- A paid ads related my search query “Chicago Car Buy”.
- I also got paid ads related to my previous query “bay area car buy”.
I confirmed that this was indeed happening by doing yet another search “Atlanta car buy”
- Combination of Geo and In-Session targeting - After my previous search on “Atlanta car buy” I went back to search again for “bay area car buy” and found
- An ad related to my query “bay area Car buy”
- An Ad related to my previous query “Atlanta Car buy”
- An ad related to my geo location “Seattle”
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