Thursday, November 01, 2007

Management Shakeup at WebTrends

According to a news by Portland Business Journal CEO Greg Drew and three other executives at WebTrends Inc. have left the company. Details of their departure remain unclear.
The other executives that are missing from the list on the WebTrends site are Jason Palmer, vice president of product management; Tore Steen, vice president of business and corporate development; and Hamid Bahadori, vice president of product development and hosted operations.

Bruce T. Coleman, CEO of El Salto Advisors, a consulting firm that provides interim management to computer software and service companies is listed as the CEO of WebTrends.

According to the report, a number of former WebTrends employees believe that a quick sale of the company is imminent. They speculate that with its market share slipping, WebTrends management wanted to sell the company to its biggest rival, Omniture Inc., a publicly traded, $107 million company based in Orem, Utah.

Wow, this changes the whole web analytics landscape. Will Omniture buy WebTrends now? I believed that WebTrends was making a comeback and was ready to give Omniture a hard time but I guess I was wrong. Will Omniture buy them and coremetrics right now and just own the whole Web Analytics space?