Friday, December 28, 2007

Web Analytics Jobs Trends – 2007

Web Analytics is one of the hottest career fields these days. Organizations are realizing that web analytics can no longer be a part time work and requires full time dedicated staff thus pushing the demand for web analysts.

This year, since making my Web Analytics jobs predictions in Januray, I reported on open job positions every month till August of this year. After August I stopped reporting on the jobs because I did not see any major changes and there was nothing exciting to report. Since the year is coming to an end, I thought I will close out the year with another report to show where we are and what to expect in 2008.

Before we look at the numbers please note that the Dec numbers are taken today i.e. 28th while the rest of the number reported were taken on the 1st of the month. As you know I use two job aggregator sites and for the data. Both of these sites collect open job positions from individual company sites and from job boards such as also provides job boards called job-a-matic, like the Job Board I have on my blog. job board allows individual bloggers or site owners to quickly create a job board specific to their site’s content.
Note: Those who are curious to know what to expect in terms of salary, I will be posting the results of Job Survey on 1st of Jan 2008.

Let’s take a look at the numbers.

When I first reported the open Jobs in January, there were 1024 open positions that had the word “Web Analytics” in them. In the very first month the open jobs were up to 1711, a jump of 67%. It is quite possible that due to holidays not many positions were advertised and when people were back from holidays they started advertising open positions and hence we saw this big jump. Well this year, as of Dec 28th, there are 2068 open positions, that is 102% increase from January this year. I don’t see much change happening in next 3-4 days so January 1st numbers will be about at the same level.
Looking at the trend in 2007, we can expect a big increase in open positions in February and the whole year

Note: Month in the above graph represents the month when the data was gathered. A lot of job positions are never listed on any job board or company sites. These jobs are filled by networking and referrals. So key to finding a job is increasing your network. Let people know that you are interested in Web Analytics.

If you want to start a career in web analytics and don't know where to start, check out my article starting a career in Web Analytics and my Web Analyst interview series to see how others got started in web analytics.

Which tool experience is in demand?

Omniture remains the most sought after tool experience, followed by WebTrends.
In this month, Google Analytics displaced Coremetrics from 3rd spot and is behind Omniture and WebTrends.

In 2008 I expect Google Analytics to be in hot demand. As Google releases new features and opens up the APIs it will become more complicated to implement and use.

Stay tuned for the Salary Survey results to be published on January 1st.

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