Sunday, October 19, 2008

eMetrics Washington DC 2008

I am heading off to D.C. tomorrow morning to attend eMetrics. eMetrics Marketing Optimization Summit is the a premier conference for Online Marketers and Web Analysts. It is a great place to learn from and network with online professionals from around the world.

My Session on Behavioral Targeting

Behavioral Targeting is a topic that I cover extensively on this blog and have spoken on at past eMetrics. In this session I will talk about the benefits of BT to consumers, publishers (site owners) and advertisers. I will show what vendors are available to help with different types of BT and review various aspects of BT, from the available technologies to the tried and true techniques to the preponderance of privacy pains. I will also present 5 step process to successful Behavioral Targeting and is not just limited to online advertising but also how these techniques can be used for onsite advertising and content and product targeting as a part of onsite campaign and email marketing.

If you are going to attending eMetrics, I would love to meet with you. Look for me there or drop me an email (batraonline at with your phone number.

Here is a partial list of other presenters at this conference (I took it straight from Jim Sterne’s email)
Gray Angel, Tim Ash, Douglas Brooks, Jason Burby, Joseph Carrabis, Terry Cohen, Matt Cutler, Justin Cutroni, Bryan Eisenberg, Vanessa Fox, Bill Gassman, Andrew Goodman, Rob Graham, Ann Green, Mike Grehan, Stephane Hamel, Alex Langshur, Pat LaPointe, John Lovett, Neil Mason, Jodi McDermott, Liz Miller, David Millrod, Angel Morales, Jim Novo, Bob Page, Katie Delahaye Paine, Todd Parsons, Laura Patterson, Eric Peterson, Michael Stebbins, Robbin Steif, Pat Stroh, Jennifer Veesenmeyer.

See you guys in DC.

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