Wednesday, March 11, 2009

CMS Watch Report on Web and Mobile Analytics Tools

CMS watch various web analytics tools in their yearly report. This year they expanded the scope to include Mobile analytics vendors as well. It evaluated a total of 20 commercial tool and 4 open source web analytics tools. This is the most comprehensive report on this subject.
Here is a list of tools that this report evaluated:

Web Analytics

Coremetrics - Online Analytics

Digital River - Fireclick Advanced Warehouse

Yahoo! - Yahoo! Web Analytics

Nedstat - Sitestat

VisiStat - VisiStat 6.0

Omniture - SiteCatalyst

Intellitracker - Intellitracker Enterprise R6

Google - Google Analytics

Foviance - WebAbacus

Auriq Systems - RTmetrics

Lyris - ClickTracks

Unica - Affinium NetInsight 7.2

Google - Google Urchin 6.5

WebTrends - Analytics 8.5

Mobile Analytics

Mobilytics - Mobilytics

AdMob - AdMob Mobile Analytics

Amethon Solutions - Mobile Analytics v1.5.3

Bango - Bango Analytics 3.0

Video Analytics

GlanceGuide - my GlanceGuide

Visible Measures - VisibleSuite 209

Open Source Analytics Tools





Yahoo Web Analytics came close to Omniture, Webtrends and Coremetrics in feature set. (I came to same conclusion in my blog post last year on Yahoo Web Analytics.)

Comparing Yahoo Web Analytics and Google Analytics, Yahoo is clearly the winner.
However, I would like to make it clear that you need to look at your needs and determine which tool will work best for you. For example, Google Analytics clearly works better than Yahoo Web Analytics when you spend a lot of money on AdWords and need easy integration of web analytics and Adwords.

This report has done all the research for you and will defiantly save a lot of time and headache. You can buy the report at CMS Watch’s Site

Looking to fill your Web Analytics or Online Marketing position?
Post your open jobs on
Sr/Lead Analytic Warehouse/Java Engineer at Saas Company In the SF Bay Area (Emeryville, CA)

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