Anil Batra's Web Analytics Consulting, Behavioral Targeting, Web Site Optimization (A/B and Multivariate Testing) blog. I am a Web Analytics and Online Advertising Consultant based in Seattle. I am VP of Business Consulting at iJento, a multi-channel analytics company. My past employers include, POP, Ascentium (Bellevue), ZeroDash1, ZAAZ (Seattle) and Audience Science. I have worked with several fortune 500 companies. I have also served on the Board of Web Analytics Association (WAA).
