The topic of my session will be “What is Search Analytics and Why Should I Care?” Below is an overview of the session:
Effective use of analytics solutions and processes significantly boosts click through, conversions, return on ad spend and dozens of other metrics that may be important to your organization. To benefit fully, you need to create meaningful action plans based on data.
Speakers in this session define and shed light on the growing discipline of “search analytics” providing case studies from their own successful analytics-driven search marketing action plans.
This session will be moderated by, Marco Bailetti, Sapient. Other speakers in this session are
- Marko Hurst, MDH Studios
- Jeff Quipp, Search Engine People
- Alan K’necht, K’nechtology
Web Analytics Rock Star, and the author of Web Analytics 2.0 and Web Analytics An Hour a Day, Avinash Kaushik will be the keynote on Thursday, 8th April.
I look forward to meeting with you at SMX Toronto