Friday, April 13, 2007

Books Recommended by Web Analysts

In past two months I have interviewed a few web analysts. One of the questions that I asked all these analysts was about the web analytics, SEO and marketing books that they have read or are planning to read. In this post I compiling a list of books recommended by these web analysts.

If you are starting a career in web analytics or are already working in this field but are looking for some good reads then this list is for you. Please note that this is not a list of recommended books by me, these are from the analysts I interviewed (except for Competing on Analytics). I have not even read most of these books yet.

Here is the alphabetical list of books:



















Actionable Web Analytics: Using Data to Make Smart Business DecisionsJason Burby and Shane Atchison
Big Book of KPIsEric Peterosn
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim , Renée Mauborgne
Call to Action: Secret Formulas to Improve Online Results Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Competing on Analytics: The New Science of WinningThomas H. Davenport, Jeanne G. Harris
Drilling Down: Turning Customer Data Into Profits With A SpreadsheetJim Novo
Information Dashboard Design: The Effective Visual Communication of Data Stephen Few
Measuring the Success of Your Website: A Customer-centric Approach to Website Management Hurol Inan
Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines Hurol Inan
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site Mike Moran, Bill Hunt
Show Me the Numbers: Designing Tables and Graphs to Enlighten Stephen Few
Submit Now: Designing Persuasive Websites Andrew Chak
The Long Tail: Why the Future of Business Is Selling Less of MoreChris Anderson
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your BusinessEric Peterson
Web Analytics: An Hour a Day Avinash Kaushik
Web Metrics: Proven Methods for Measuring Web Site Success Jim Stern
Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business Eric Peterson


As per Apurba’s recommendation I just ordered <>Blue Ocean Strategy. I also ordered Competing on Analytics, this was recommended by a friend of mine. I am also going to order Actionable Web Analytics: Using Data to Make Smart Business Decisions and Web Analytics: An Hour a Day when they come out.

Have you read any books that you would like to recommend? Send it to me and I will include them in my next update.

Here are all the interviews if you missed them
Interview with Web Analysts
Web Analyst Interview: Julien Coquet
Web Analyst Interview: Adam Berlinger
Web Analyst Interview: Michael Notte
Web Analyst Interview: Thomas Carrillo
Web Analyst Interview: Joel Collymore
Web Analyst Interview: Apurba Sen
Web Analyst Interview: Pere Rovira
Web Analyst Interview: Scott Baldwin