Actionable Web Analytics by Jason Burby (my boss) and Shane Atchison (CEO, ZAAZ and my boss’ boss) is released today. I got my copy from Shane today, I will write my review after I finish reading the books.
I expect this book to be a great resource for marketers. I am not saying this because I report to them but because I know how passionate both Jason and Shane are about web analytics and have years of experience helping companies unleash the power of web analytics.
Visit Amazon to Buy Actionable Web Analytics.