Thursday, March 27, 2008

Video Analytics by YouTube

YouTube launches analytics for the video providers (user, partners and advertisers). According to Google Blog, this tool (service) called Insight will initially allow video providers statistics such as
  • How often videos are viewed in different geographic regions

  • How popular a video is relative to all videos in that market over a given period of time

  • Data on lifecycle of the videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks

According to YouTube blog,
"We'll be making new features and additional information available fairly quickly -- like a specific breakdown of how viewers discovered the video"

YouTube videos are embedded in several sites and blogs, so it will also be nice to see what sites, blogs etc. are embedded the video on their site and on what pages.
Some bloggers, TV news and news sites are claiming that YouTube will track and show at individual level i.e. show the name, IP of an individual who watched the video. I believe that YouTube has such data (when you consider tying Google Accounts with YouTube) but I do not believe that YouTube will reveal that kind of information in the Video Analytics, as it could result in all sorts of privacy issues.

I expect Google (who owns YouTube) to integrate these services with Google Analytics. Not only will video providers able to see the stats mentioned above in one interface but all see the impact of videos and visitors driven by these videos on their site and hence make better decision for future video productions and promotions.

Thoughts? Comments?

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