“Web Analytics – Building the Right Foundation” will cover topics that you should think about before you spend any money on online marketing. The seminar will help you build the right Web Analytics framework so that you can concentrate on improving the bottom line. If the word “web” comes in any part of your job title or responsibilities then this seminar is for you.
Topics that will be covered are:
- Determining the business goals - "Where do you want to go today?”
- Developing the Right KPIs and Presentation of Web Analytics Data - “Less is more”
- Tool Selection and Implementation - "Tool selection process is like dating...Think marriage..Think long term relationship"
- Building a culture of ongoing analysis and optimization - "Show me the money!!!"
“Web Analytics – Building the Right Foundation” is part of an ongoing series covering topics such as Web Analytics, SEO, SEM and Behavioral Targeting.
The lunch will be provided, but seats are limited so signup today to reserve a seat.
Location: Bellevue Place Boardroom, 10500 NE 8th St, Bellevue, WA 98004-4345
Date: 3/12/2008
Time: 12:00 Noon – 1:30 PM
Please visit ZeroDash1 to register for this event.
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