According to Google AdWords blog, you can track website metrics, such as visits, conversion rates and revenue, alongside metrics from your TV Ads campaigns such as:
- Impressions delivered
- Number of ad plays
- CPM paid
- Impression Delivered is Total impressions delivered -- an impression is defined as an active television that is tuned to and displays your commercial for 2 seconds or more.
- Number of Ad plays – I am not sure what this means but this probably refers to total number of active televisions that viewed the entire ad. I will provide more information as I get more detials.
- Cost is the total cost that was paid for the campaign
- CPM is the cost per thousand impressions delivered
So now you can start to see online, radio and TV ads all in the same reporting. Pretty cool!!
Here is a screen shot of the report that you will get.